Trade Show Power

19 hours ago

This month, we look down under to a couple of stories from Australia about the power of promotional products to engage trade show visitors at a much deeper level. Royal Australian Air Force bu...

Online Meets Promo

Aug 3

Promo Meets Online SaaS, or Software As A Service, plays a bigger part of your day-to-day life than you might think. It's behind your emails and video calls, your project management tools and ...

Branding America

Jul 1

Branding America As we all celebrate the 250th anniversary of the United States, it seems a good time to take a look back at the role of branded merchandise in supporting America. For now, we'...

Baggy Is Back

May 2

The past few years have seen a resurgence of baggy clothes, and this trend isn't going anywhere. Gen Z wants to emulate the streetstyle looks of celebs like Billie Eilish and A$AP Rocky, and mi...

Case Study: Paw-se and Appreciate the Little Things

Apr 14

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

5 Rockin' Promo Products for Bands, Musicians, and Music Venues

Apr 7

Music brings us all together! Whether you're a heavy metal, country, or even classical musical fan - we all have something in common with our love for music. And these promotional products definite...

Fast-Food Fashion Hits Peak Weird

Apr 4

Arby's unveiled a saucy new promotional item last year - the "13-Hour Drip Fit," an $85 limited-edition outfit made entirely of napkins. Yes, really - napkins. The outfit was designed to promo...

6 Promo Products to Freshen Up Your Employees' Wardrobes

Mar 31

The Voyager Jacket Go ahead, chart a course for adventure! This waterproof breathable, packable rain jacket is the right choice for any destination and will be your new favorite travel companio...

Industry Mini Dive: The Trucking Industry

Mar 23

The trucking industry is an essential part of the economy, transporting goods across the country and keeping businesses running smoothly. With such an important role, it's crucial for trucking comp...

Case Study: Roaming Free with the YUMA Clear Freedom Bottle

Mar 16

What do outdoor gear brands like Marmot® and Teva® have in common? Their target customers, high-value brand partners, and pretty much all of their employees are thirsty for adventure in the mount...

How to be an Empathetic Leader and Still Get the Job Done

Mar 8

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Baseball Means Promo

Mar 2

Baseball Means Promo The surprise White Sox superfan Spring is around the corner, and for baseball fans of any stripe, that means the anticipation of Spring training! But it also means a look...

6 Wedding Promotional Products to Celebrate

Mar 1

Whether you're planning your dream wedding, you host weddings, make dresses, or plan them for a living - these six promotional products are sure to capture the magic of the big day! 4" Round Ab...

Case Study: A Flavorful Promotion

Feb 22

A Flavorful Promotion Boosts This Credit Union's Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: This c...

Case Study: Welcome New Hires!

Feb 14

Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill p...

5 Best Promo Products for the Healthcare Industry

Feb 7

How often have you gone to a dentist for your first visit and gotten a goody bag with pamphlets, a pen, and a promotional toothbrush? Healthcare, as a whole, is one of the top industries buying pro...

A Mug is a Mug—or is it???

Feb 2

Some time ago we invited our readers to contribute to a list of creative uses for a simple coffee mug. We had quite a list already, but some of the submissions were surprising. We thought the f...

6 Band Merch Promos to Rock to!

Jan 30

Did you know that band merch is one of the best ways to finally support your favorite band or artist? It's true! Plus, everyone loves to show off that they went and saw their favorite artist in con...

6 Rainy Day Promos!

Jan 23

Who says your promo has to suffer when the rain starts to fall? With specially branded promotional products, the fun doesn't have to stop when the rain comes. Whether it's a nice spring shower or a...

You Need More Cowbell

Jan 16

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They cho...

Earbuds and Speakers and Headphones - Oh My!

Jan 8

Music connects us as humans -- it transcends boundaries, cultures, race, and language! You can instantly connect with someone you may not have over the mutual love for a song or a band. Whether it'...

The Power of Promo: Why People Love Freebies

Jan 1

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

10 Tee-Rific Golf Promo Products

Dec 25, 2025

Whether you're hitting the golf green for an event or you manage your own green - these are the perfect golf promo gifts for your coworkers, golf green staff, and more! 1. Golf Towel 2. First ...

Case Study: Lunchtime Appreciation

Dec 17, 2025

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

4 Awesome Mindfulness Apps to Help You Be Your Best Self

Dec 10, 2025

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally - especially mentally. Recently, and especially with the recen...

How to Make Resolutions You'll Actually Keep

Dec 2, 2025

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your ...

The ‘Happy Gilmore’ Putter Is Here For Your ‘Tap Tap Taparoo’

Dec 1, 2025

IYKYK (If You Know, You Know). For those (like yours truly) not up to date with this Sandler movie franchise, Happy has a great long drive, but is lousy at putting. He tries to compensate with ...

Decoration Methods, Simplified: Part II

Nov 25, 2025

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

Going Green: Eco-Inspired Promo Products

Nov 17, 2025

The Importance of Sustainability Sustainability isn't just a buzzword-it's a crucial ethos driving societal change. With growing concerns about climate change, pollution, and resource depletion, b...

Why Organizers Aren't Dead (And Six You Need for Your Promo Closet)

Nov 10, 2025

In a world filled with smartphones, apps, and cloud-based tools, it might seem like physical organizers are a thing of the past. But here's the truth: they're far from obsolete. In fact, organizers...

Cyndi Lauper Says Girls Just Want To Have Fun(damental Rights)

Nov 3, 2025

The 2025 Rock Roll Hall of Fame inductee has just wrapped up the last leg of her "Girls Just Want to Have Fun" Farewell Tour, which coincides with The Girls Just Want To Have Fundamental Right...

The Science Behind a Promotional Plushie

Nov 2, 2025

I lied. There is no science. Only fuzziness! The truth is...there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born...

Braving Campground Antics with the SAHARA Sports Bottle

Oct 26, 2025

Camping isn't always a vacation, y'all. Seasonal KOA® Work Kampers help KOA owners wrangle feisty RV transients (a.k.a. retirees) for their supper. The least they deserve is a free RV hookup...AN...

From Science Exhibits to Swag Bags: Promo Products That Wow

Oct 18, 2025

Science museums are vibrant gateways to curiosity, sparking imaginations of all ages. Do you remember seeing a dinosaur for the first time? Or maybe participated in an experiment that blew your min...

Top 10 Promo Products for Financial Professionals

Oct 11, 2025

Whether you're a big bank, a small credit union, or a lender, these promo products are sure to be crowd-pleasers whether you're passing them out to new customers, long-time customers, or your emplo...

White Sox Surprise Superfan Sparks Promo Push

Oct 6, 2025

After a 41-121 finish last season - the worst in franchise history - the Chicago White Sox weren't exactly riding a wave of good press. But thanks to a surprise assist, the team saw something o...

Encore-Worthy Promo products

Oct 4, 2025

Dance is a world-renowned artform that converts song into movement and story. Ballet dancers are known for grace, athleticism, and musicality. Whether you have a dancer in your life or celebrate th...

Case Study: Adventure Awaits

Sep 26, 2025

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyle...

7 Ways to Take Advantage of Your Lunch Break

Sep 19, 2025

Taking a lunch break is important. It's a time when you can step away from your computer and have a little "me" time. Your lunch break should be a time when you can unplug and stop thinking about w...

4 Fantastic Promos for Senior Citizens

Sep 11, 2025

Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of co...

Bluesky CEO T-Shirt Mocks Mark Zuckerberg

Sep 8, 2025

1. Bluesky CEO T-Shirt Mocks Mark Zuckerberg Imitation has been said to be the sincerest form of flattery. But that isn't always the intention. And sometimes imitation can also turn out to be ...

The Buzz About Bee-Based Promos

Sep 4, 2025

Looking for a way to bee unforgettable? Bee-based promotional products are the perfect way to spread some sweetness while giving branding an eco-friendly boost. From golden jars of honey to buttery...

Swing for the Fences with Baseball Promotional Products

Aug 27, 2025

There's nothing quite like the crack of the bat, the roar of the crowd, and the smell of popcorn in the air. It's baseball season, and that means big opportunities for standout brand promotions. Wi...

Big impact, Tiny Price Tag

Aug 20, 2025

Promo on a budget? No problem. Some of the most effective giveaways out there cost less than a fancy coffee. Whether it's for an event, a client drop-in, or just a surprise-and-delight moment, thes...

The Secrets to Attracting Ideal Customers

Aug 13, 2025

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

Level Up Your Marketing: Promotional Products for Comic Book and Tabletop Game Shops

Aug 5, 2025

In the vibrant world of comic book and tabletop game shops, where creativity knows no bounds and fandom runs deep, standing out isn't just an option-it's essential. Promotional products can be your...

Leveraging the Health Benefits of Coffee

Aug 4, 2025

Coffee has known health benefits. Note-we're not talking about all the things that get added into coffee. Just the coffee. Of course, not all coffees are the same. Lifeboost Coffee is a low-ac...

The Top 7 Products for Fun in the Sun!

Jul 29, 2025

Summertime is here, and you know what that means: it's time to put on that swimsuit, shake out those beach towels that have been living in the back of the linen closet for the winter, and hit the w...

6 Hot Products for the Grill Master

Jul 22, 2025

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It's time to light up the grill, because these smokin' produc...

It's a Birdie! Six Promos Perfect for Golf Lovers

Jul 15, 2025

Sometimes the most important business is conducted on the green! These six promos are perfect for those clients you know who love to golf. Callaway Org 14 Cart Bag This bag comes with individu...

A Quick Guide to Promotional Bags

Jul 7, 2025

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Device-free Conference Is a Winner

Jul 3, 2025

1. What If You Didn't Allow Electronic Devices? Educational studies are showing that students pay better attention when their phones are locked away during the school day. Doesn't it make sens...

Home Improvement & Promo Products: The Power Duo You Didn't Know You Needed

Jun 30, 2025

What do power drills and promo products have in common? More than you think! The home improvement industry is thriving-whether it's homeowners diving into weekend DIY projects or professionals tack...

Go Green! 6 Products to Fall For

Jun 23, 2025

In today's world, environmental consciousness is increasing! Help your business go green with these promotional products! You will feel good about helping the environment, and your clients will kno...

5 Toys for the Kid at Heart

Jun 16, 2025

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your...

Non-Profits and Promo Products

Jun 9, 2025

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Made You Look! (Again!)

Jun 2, 2025

For Young and Old, Legos have a way of catching the eye and inviting a touch. 1. Property Management Last year, Crown Property Management was looking for a holiday gift idea to give to 1,000 ...

The Power of Perceived Value

Jun 1, 2025

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Case Study: A Cheese-y Promotion

May 25, 2025

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

A Marketer's (Tiny) Guide to Promo at Trade Shows

May 18, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

5 Casino Products That Will Up the Ante!

May 11, 2025

Casinos are synonymous with excitement, luxury, and the thrill of gambling. Regarding promotional products for a casino night, you want to capture that same energy and leave a lasting impression on...

Retro Marketing Still Has a Future

May 5, 2025

1. Past and Present meet in Retro Campaign Thompson Tractor, a heavy equipment dealer, sought to increase sales of its compactor machines to select pavement customers in Alabama and the northw...

6 Perfect Gifts to Celebrate Your Employees

May 4, 2025

Nothing helps morale more at your company than an employee recognition program! Whether it's quarterly, end-of-the-year, or just because, we have something for every budget! Say goodbye to pizza pa...

How to Use Promo to Show Appreciation to Teachers

Apr 26, 2025

Teachers are the backbone of our society! They help shape our little legends into the people they will become, give them the knowledge they need to succeed and support them through the ups and down...

Drive Brand Visibility with Promotional Products

Apr 19, 2025

In the fast-paced world of the automotive industry, standing out takes more than just great service-it takes branding that sticks around long after customers hit the road. That's where promotional ...

Gifts Based on Enneagram Types

Apr 12, 2025

So, you're running out of gift ideas. Over the years, you've given your clients things they like, such as a cat Star Wars poster, tickets to see their favorite band, or even as far as their favorit...

Football is Still King!

Apr 7, 2025

Yes, here we are at the climax of basketball's March Madness, but still, in the big scheme of things, nothing challenges the power of football in the world of margeting. Here are 2 examples fro...

How to Create Buzz Around a Launch With Promo Products

Apr 5, 2025

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

Reusable vs. Disposable Items

Mar 29, 2025

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

Customer Experience + Branding: The Relationship Goals of Marketing

Mar 22, 2025

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

A Case Study in Promo: A Medieval Dinner Theater Chain

Mar 15, 2025

Romanticizing medieval European life, particularly medieval fantasy life, has a distinctly modern allure. Americans especially have a deep affinity for medieval culture, evident not only in our med...

Industry Mini Dive: Doggy Daycare

Mar 8, 2025

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Reusable Cups Enhance Event Branding

Mar 3, 2025

Sustainability continues to be an important consideration for marketers, but it doesn't stop with recycling. Products made with recyclable materials are not necessarily the final frontier in s...

Puptastic Promo!

Mar 1, 2025

Puptastic Promo! Looking for some puptastic promo? Put two paws up for you have found it! This promo is sure to please, and definitely deserves a treat! Frisbee Pet Bandana Pooch P...

Make Bath Time Into Spa Time!

Feb 22, 2025

Sometimes all we need is a nice bath to relax and rejuvenate from a long day. Make any bath time into spa time with these spa-quality promo products! Spa Time Set This keepsake spa tray is f...

Top Promos For Rainy Days!

Feb 15, 2025

Who said the party had to stop when the rain started? Keep your hard work protected and the party going with some branded rain gear. Whether you're looking for your team customers or just something...

Fresh Spring Promo Ideas

Feb 8, 2025

Spring is here, and that means getting outside and enjoying the sunshine, leaving your window open during spring storms, and picnics! Get your clients and team ready for the spring with these perfe...

Safety Needs are Everywhere

Feb 6, 2025

We've been writing about safety programs for years. That's because they can be so much more effective when they include promotional products to communicate their message. Here are some more exa...

Case Study: Let Them Eat Cake!

Feb 1, 2025

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

5 Ways to Boost Employee Morale

Jan 24, 2025

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

It's Time For The Library!

Jan 17, 2025

Libraries are some of the most important hubs for the community! They are a place of knowledge and resources. They also have maker spaces that offer 3D printing services, engraving, and even basic ...

What’s Up With Unboxing Videos? The Trend You Must Try

Jan 10, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Promos To Prioritize Safety

Jan 6, 2025

Safety programs are vital for organizations in every field, from construction to education to healthcare and beyond. When done well, these programs can help minimize on-the-job risks, ensure co...

8 Wearables to Cozy Down In!

Jan 3, 2025

There is a chill in the air, the leaves change colors, and pumpkins are gracing doorsteps - you know what that means! It's time to gear up for fall and winter and outfit your team and clients with ...

Your Graphic & Web Design Cheat Sheet

Dec 27, 2024

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...

5 New Ideas for Construction Promo Campaigns

Dec 20, 2024

Promotional products are a key component of any marketing strategy, as they help to increase brand visibility and awareness. However, when it comes to promoting workplace safety, adding your logo t...

Industry Mini Dive: Bars & Restaurants

Dec 13, 2024

The bar and restaurant industry is a thriving and competitive field that caters to a wide range of customers looking for delicious food, refreshing drinks, and a welcoming atmosphere to enjoy a mea...

5 Black-Belt Worthy Karate Promo Products

Dec 5, 2024

Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...

Swifties Swipe Pub’s Branded Pint Glasses

Dec 2, 2024

Normally, you plan your merchandise marketing carefully and strategically. But sometimes, you just have to react to a surprise. A London pub mentioned in a Taylor Swift song lost most of its l...

Case Study: Fresh Mesh Promotions

Nov 28, 2024

Market: Real Estate Product Use: Incentive Gift Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentatio...

Industry Deep Dive: Pet Industry

Nov 21, 2024

The pet industry is booming, with more and more people welcoming furry friends into their homes every year. In fact, according to the American Pet Products Association, Americans spent a whopping $...

Industry Mini Dive: National Parks

Nov 14, 2024

The promotional products industry is a multi-billion dollar industry that plays a crucial role in marketing and advertising for businesses of all sizes. From pens and tote bags to water bottles and...

Cheers! Let’s Sell More Beer!

Nov 6, 2024

Description: Custom Wave Table Tent Industry: Hospitality What it was purchased for: A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sale...

Even More Fan Favorites

Nov 4, 2024

We continue our look into marketing collaborations between major brands with a couple of weird ones. But in these cases, weird is good! 1. Sneaker Collab Features Eggo Waffles Sneakerheads wh...

Case Study: YUKON 17 oz. Double Wall Party Cup for the Sustainability Win

Oct 30, 2024

Surf-inspired activewear brands like ROXY® are stoked with our YUKON design-fondly known as The Party Cup™. It's double-wall insulated, so it keeps refreshments cool on the beach while the talent...

12 Perfect Pediatric Products for Babies

Oct 23, 2024

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

Now Trending: Fanny Packs!

Oct 16, 2024

Fanny packs are back and more fashionable than ever! It's not just moms wearing them to the park or on vacation, either. Millennials, Zennials, and Gen Alpha has been getting into the action with s...

6 Promo Products to FALL For!

Oct 9, 2024

It's time for fall, which means it's time to get cozy as the cooler weather hits and the days grow shorter. These 6 promo products are just the thing to keep your team and clients nice and snuggly....

Fan Favorites

Oct 6, 2024

Recent releases include a tumbler carrier from drinkware juggernaut Stanley, as well as some catchy WNBA gear. 1. Stanley Creates A Bag Just For Quencher Fans Stanley keeps coming up with new...

Craft the Perfect Trade Show Swag Bag

Oct 1, 2024

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

5 Environmentally-Friendly Promotional Products

Sep 24, 2024

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

Case Study: Info in a Flash

Sep 17, 2024

Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to...

Weird Corporate Partnerships

Sep 11, 2024

As top brands seek new exposure, we see more and more co-branding arrangements. In these scenarios, companies that compete in completely different markets find they can help each other bring ne...

Say Cheese!

Sep 10, 2024

Can't get enough of this milk-based product we call cheese? Whether it's presented on a charcuterie board or straight off the wheel, cheese is a delectable treat for us all (as long as you're not l...

Take a Hike! 6 Products to Help you in the Great Outdoors

Aug 26, 2024

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

6 Corporate Gifts Your Employees Will Adore

Aug 19, 2024

Are you looking for the perfect gift to show your employees how much you care about them? Something more than just a generic mug? Then these are the products for you! 1. Robert Dancebot Speaker ...

8 Promotional Product Ideas for Students of All Ages

Aug 12, 2024

Whether it's a Big 12 university or an elementary school, people love to show off their school spirit! So, we chose eight promotional products that are perfect for both students and teachers of all...

Made You Look!

Aug 5, 2024

Clever merch and promos grab the attention of fans and make lasting impressions, so let's take a look at a couple of recent successful promotions that got great responses. 1. Broadway's Hottes...

Case Study: Getting Bent out of Shape for More Business

Aug 5, 2024

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

The Eras: Promo Tour

Jul 29, 2024

The Eras: Promo Tour If there's one artist who knows how to craft hit albums that resonate with millions, it's Taylor Swift. From her country beginnings to her pop powerhouse status, Swift has cap...

Case Study: Take a Map!

Jul 21, 2024

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

5 New Ideas to Spark Creativity

Jul 14, 2024

5 New Ideas to Spark Creativity Needing new ideas to jump-start the creative bandwagon? We've cultivated five new ideas just for you to get those creative juices pumping! Paintbrushes Pa...

6 Things You're Missing out on by Not Using Promotional Products

Jul 6, 2024

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Red, White and Buy American

Jul 1, 2024

As the 4th of July draws near, our hearts swell with pride at the sight of all the patriotic symbols that adorn our surroundings. From the majestic flags fluttering in the breeze to the dazz...

Case Study: Wave Hello to Recognition

Jun 29, 2024

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip t...

A Plus Aprons to Wow Any Chef

Jun 22, 2024

Cooking up a storm can create a mess! Make sure to have the right gear with an out-of-this-world apron! Artists, chefs, bakers, and more will be delighted with a one-of-a-kind apron! 1. 100% Cot...

Top 7 Promo Products for Civic Clubs

Jun 15, 2024

When it comes to cities and the businesses they house - nothing is more important than trade associations and civic clubs like your local chamber of commerce! So we've come up with 8 promotional pr...

The Accelerating Retreat From China

Jun 10, 2024

For decades, the promotional marketing industry has been closely tied to China. Of the hundreds of thousands of different items that are used in physical advertising, a large percentage have been...

5 Tips for Boosting Social Media Engagement

Jun 8, 2024

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

5 Baby-Approved Promotional Products

May 31, 2024

Ready to go goo-goo ga-ga over some fantastic promotional products? Here are the top five baby-approved promo items for this year! Infant Short Sleeve Baby Rib Bodysuit These bodysuits f...

Case Study: These Calendars Aren't Week

May 24, 2024

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

May 17, 2024

Whether you're playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these promot...

A Brief History of Trade Shows

May 13, 2024

Trade shows have a surprisingly long history, stretching back centuries before the era of flashy booths and interactive displays. The earliest roots can be traced to marketplaces, where artisan...

Let's Travel!

May 10, 2024

Many people crave traveling! It allows us to explore new places and cultures and try new things that we may not have thought to try in our own hometowns. Not to mention, it gives us a break from ou...

Just The Essentials: 6 Promo Essentials Everyone Needs

May 3, 2024

Sometimes, the best promotional tools are just the essentials! These products are the perfect items to have on hand for those last-minute meetings, sales calls, and more! Red Black Desk Pad ...

The Top Promotional Products To Keep Your Customers Connected

Apr 25, 2024

You'd be hard-pressed to find someone who doesn't use a digital device these days! As we continue to expand into the digital world, staying connected is more important than ever. With these six top...

#Instagram Inspiration

Apr 18, 2024

Instagram is a fun app where you can discover the latest info on celebrities, influencers, and yes, even inspiration for promo products! From mega water jugs to party décor, see what is tren...

Case Study: Roll Up in Style

Apr 11, 2024

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

How and When to Use Premium Brands In Your Promotions

Apr 8, 2024

The point of a promotional product is to raise brand awareness, and, ideally, make the end-user perceive the brand in a more positive light than they did before. (End-user means the ultimate re...

Lil' Toy Trains

Apr 4, 2024

Step right up to Hobby Town! Little toy train sets are a blast from the past and are still a hit today! Did you know you can make a promotional product campaign around toy trains? Toy Train Stres...

6 Promotional Products That Put the “Fun” in Fundraiser

Mar 28, 2024

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitabl...

Case Study: It Takes a Village

Mar 21, 2024

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

9 Holiday Gifts Your Clients Will Adore!

Mar 13, 2024

The holidays are here, and that means it's time to gear up and pick out the perfect gifts for your clients! From charcuterie kits to journals - these holiday gifts are perfect for the whole office ...

Better Together

Mar 11, 2024

Whether it's peanut butter and jelly or Coach Prime and the Colorado Buffaloes, some combinations make more magic than you'd expect. Find out how clever partnerships have boosted these brands a...

Mindfulness and the Workplace

Mar 6, 2024

"Mindfulness" has become an increasingly popular buzzword over the past year, with workers suffering from pandemic-related burnout and record high stress levels. But what does it really mean? Mind...

No Fin Can Compare to These Shark Products

Feb 27, 2024

Sharks are some of the ocean's most beautiful creatures. With over 500 species and more being discovered, the world of sharks is absolutely fascinating, from the deep sea Greenland Shark which can ...

The Value of Custom Packaging

Feb 20, 2024

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

Case Study: Keep Warm Buddy Set

Feb 13, 2024

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...

Super Fans Love Promotional Merch

Feb 12, 2024

Nothing says fan like merch (which of course is the popular term for top promotional products associated with a brand). Whether you wait in line for hours or spend way more than you intended, b...

Case Study: Snack Pack It!

Feb 5, 2024

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participating ...

Weather-Proof Promo!

Jan 29, 2024

The weather outside is frightful, but the (weather-proof promotional products) are sooo delightful! No matter your climate or weather patterns, I've found some excellent promotional items that are ...

8 Home Office Essentials

Jan 22, 2024

Your employees work hard - and often longer hours when they're working from home. Surprise them with a little treat like one of these 8 Home Office Essentials! Temblor Speaker + Wireless Charg...

Don't Break the Bank: 6 Budget-Friendly Promo Products

Jan 15, 2024

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

5 Trends to Watch in Women’s Apparel

Jan 8, 2024

It's no mistake that the lines between corporate and retail apparel are blending, as more mainstream brands and consumer styles enter and impact the branded apparel market. For example, cropped...

6 Rainy Weather Promotions

Jan 7, 2024

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thunder...

6 Mood-Boosting Promo Products to Beat the Winter Blues

Dec 31, 2023

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Se...

5 Unique Holiday Gifts to Beat the Boredom

Dec 23, 2023

When it comes to gift-giving, there are always the same things people go for: blankets, socks, cheese baskets, candles... and it can get a little repetitive! We wanted to help defeat the boredom of...

6 Unique Eco-Friendly Promo Products to Feel Good About Giving

Dec 16, 2023

Carl Sagan once wrote, "preserve and cherish the pale blue dot; it's the only home we've ever known." And as we look towards the future of our planet, it has now become more important than ever to ...

6 Products to Grow Your Business!

Dec 9, 2023

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

Meme-worthy Merch

Dec 3, 2023

Drawing inspiration from viral videos, memes and other pop culture moments, these promo items help end users make memories. 1. Oscar Mayer Makes Hot Dog Straws For Real You might re...

6 Awarding Rewards for Your Employees

Dec 1, 2023

Since the beginning of the corporate award dinners, the same type of glass award has been presented at each one, whether it is a banquet, end-of-year party, or even just a company-wide meeting. Whi...

Branding 101: Let’s Talk Logos

Nov 24, 2023

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

How to Reduce Stress on the Job

Nov 16, 2023

Here are some interesting stats for you. More than 157 million Americans are part of the U.S. workforce. Considering that number, did you know that workplace stress is responsible for up to $190 bi...

You Are What You Eat

Nov 12, 2023

Branded merchandise is all the rage. While many of the logoed products we provide are given away as part of promotional campaigns, there is a large segment that is sold. Think Hard Rock Cafe T-...

6 Branded Work From Home Essentials Your Employees Need ASAP

Nov 9, 2023

Who says you can't still spoil your employees if they work from home? Make everyone's day a little brighter with these super useful promo products! Temblor Speaker + Wireless Charger Shock the...

8 Promotional Products That Grow!

Nov 2, 2023

Now, more than ever, people are looking toward eco-friendly companies. They want to know what their favorite brands are doing for sustainability and limiting their carbon footprint. So we picked ...

Case Study: Spec-Tacular Promotions

Oct 25, 2023

Description: CUSTOM Malibu Sunglasses Industry: Food Beverage What it was purchased for: The end user wanted to give something away at this year's Spring Break in Jamaica for an MTV event th...

How to Juggle Work and Life Balance Like a Boss

Oct 18, 2023

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

6 Fun Products for Keeping Kids Occupied at Home

Oct 10, 2023

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

More about Pop-up Stores

Oct 10, 2023

October is here, and the Halloween pop-up stores are all around. While these types of pop-ups may cost upwards of $30,000, some retailers can run a short pop-up event for around $1,500. When pl...

Perk Up Your Pet! 5 Promo Products Your Pets Will Beg For

Oct 3, 2023

Our pets are our family, and they deserve the best of the best when it comes to promotional products - just like humans do. So we've picked six perfect products for your customers' fluffy companion...

Case Study: Keep it Sweet

Sep 25, 2023

Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreci...

Case Study: Shop 'til You Drop

Sep 18, 2023

A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for...

Hot Potato Promo

Sep 11, 2023

We've never been fond of terms like giveaway or swag. Promotional products serve a lot serve a lot of purposes, and extending the reach of branding is certainly one of them. But when a program ...

How to Choose Uniforms the Whole Team Will Love

Sep 11, 2023

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...

6 Promotional Products to Relax With

Sep 3, 2023

Sometimes we all need an escape - even if it's just our own bathtub. Are your clients super busy and never seem to stop working? Or maybe your employees worked hard to get a product launched? Then ...

Case Study: You've Got the Power

Aug 27, 2023

A gym wanted to promote their additional personal training services. The client gave the Compact Aluminum Power Bank 4000 mAh away to new clients who booked an initial consultation with a trainer. ...

6 High-Tech Promotional Products

Aug 20, 2023

It seems like there are new cutting-edge gadgets coming to market every day. It's getting hard to keep up with what is really going to make your life easier and what's just hype. We've put togethe...

Pop-up Stores and Promo

Aug 14, 2023

It won't be long before you start seeing those Halloween pop-up stores in your community. You know the ones - they appear in vacant storefronts, often before the leaves have even changed color....

Case Study: A Shoe-In

Aug 12, 2023

The Golf Mesh Shoe Bag is an essential accessory for association tournaments. Designed to keep golf shoes organized and protected, this bag is made of durable mesh material that allows for breat...

Top 5 Promo Products for 5Ks and Marathons

Aug 5, 2023

Hosting your next 5K? Running out of ideas for what to giveaway at your next marathon? If so, check out these great promotional products. These items are proven to get people talking and will make ...

Get Techy With These 10 Tech Promo Products!

Jul 28, 2023

When you're looking for a promo product, you're probably going to be looking for something that your customers and team members can use daily - enter the tech promo product! These products are perf...

Big-Top Promo Products!

Jul 21, 2023

Come one, come all to the best party in town, the circus! Step on up to find neat promo products that are sure to wow a crowd! Toy Elephant At a Big-Top Circus, you are sure to see some amaz...

Case Study: A Comforting Friend

Jul 14, 2023

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

Fashion Fit For Food

Jul 10, 2023

Wearing our favorite food brands has never been easier. Brands are getting more creative, designing products to mimic or represent our favorite snacks. Find out how these buzzworthy products in...

Reel Them in With These 5 Cinematic Promo Products

Jul 6, 2023

Box office hits took a backseat this year as more people browsed through Netflix's new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the public, he...

Case Study: Real Modern Recognition

Jun 29, 2023

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company's year-e...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Jun 22, 2023

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

8 Corporate Gifts for Your Employees

Jun 14, 2023

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift...

Local-National Partnerships Make for Great Promo

Jun 12, 2023

Unconventional ideas paired with useful products can make lasting impressions. Though APTCO works mostly with small businesses, we love to see partnerships with national brands. It turns out th...

Case Study: Masks and Casks

Jun 7, 2023

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks impr...

Case Study: Custom Caps with a Budget Cap

May 31, 2023

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

Food Gifts for All Seasons

May 23, 2023

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship...

7 Retro Products That Will Turn Back Time

May 16, 2023

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

5 Office Toys That Will Bring Your Brand Joy

May 9, 2023

Look around your office and you will probably find that your coworkers' desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way to stay ...

Generation Z vs. Millennials: What’s the Difference?

May 1, 2023

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

Spread the Love

May 1, 2023

For one week each year, the promotional marketing industry gathers to learn about all the new products. The 2023 event amounted to a reunion of sorts, after the long stay-at-home period and a r...

Case Study: Practice Putting

Apr 24, 2023

2 Ball Pillow Pack - Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio and prac...

Case Study: Piece of Cake

Apr 17, 2023

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

Five #Trending Gift Baskets

Apr 10, 2023

Gift baskets are the best way to give a little something of everything. Whether your recipient is a fan of chocolate or cheese, show them a little love, all wrapped up in one! Here are five #trend...

Indictment Brings Out the Branded Merchandise

Apr 3, 2023

A few days ago, former president Donald Trump was indicted by New York grand jury relating to alleged hush money payments to adult entertainer Stormy Daniels. There are, of course, myriad takea...

Case Study: The Write Stuff

Apr 2, 2023

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

6 Products to Welcome Students Back to School

Mar 26, 2023

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

Case Study: Create Your Own Reality

Mar 19, 2023

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

Case Study: Sharper Students

Mar 12, 2023

Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocate...

Sustainablity or Bust

Mar 6, 2023

Going green in marketing is getting a lot of attention lately. It's especially prominent with garments. But what does that mean on a practical level? Even in the face of inflation, Demand for ...

5 Corporate Gifts Your Clients Will Love

Mar 5, 2023

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional...

Old School vs. New School Promo Products

Feb 26, 2023

It's no secret - people love "vintage" products. Just look at the huge resurgence in vintage clothing that began in the early 2010's and you'll see what we're talking about! For every modern promot...

Check Up On Your Hospital Essentials: 6 Promo Products For Hospitals

Feb 18, 2023

Hospitals are an essential part of our communities! From providing emergency services to someone who isn't feeling well or injured to providing services such as nutrition education, researching ill...

Everything You Need to Know About Flash Drives

Feb 11, 2023

In today's digital age, where everything is stored in the cloud, you may think that flash drives have gone the way of the floppy disc. But we're here to tell you that these handy little hard drives...

Guide to Incentive Programs

Feb 4, 2023

Maintaining morale is important for all businesses, no matter the industry. Incentives and rewards have always driven the motivation and behavior to help ideas, industries and companies succeed...

6 Promotional Products for Religious Institutions

Feb 4, 2023

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you're look...

How to Protect Your Business From Hackers

Jan 28, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

These Promos Put the

Jan 21, 2023

Between all the different sports, clubs, and extracurriculars at school, there are plenty of reasons to raise money! Whether you're looking to fund the football team's trip to a tournament, the dra...

6 Stuffed Animals to Cuddle Your Way to Happiness

Jan 14, 2023

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

Top Brands Create Buzzworthy Promotions

Jan 8, 2023

Small businesses take note-this is how the big companies do it. Here are 5 recent promotions that brands used to reflect values, connect with consumers, and create exclusive experiences. 1. Hi...

Case Study: The Write Way

Jan 7, 2023

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range of ...

7 Fitness Promotional Products to Help You Stay in Shape

Dec 30, 2022

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

Case Study: Plastics Make it Possible

Dec 23, 2022

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

Top Promo Products That Won't Break the Bank

Dec 15, 2022

On a tight budget? Get more bang for your buck with these budget-friendly promo products! Paracord Bracelet with Whistle Going on a great adventure? Suit up with the ultimate hiking accessor...

Marketing With A Purpose

Dec 11, 2022

Deepen the impact of a promo campaign with items that do double duty, working to promote a brand as well as an important cause. In response to devastating wildfires in the Valencia region this...

6 A+ Products for Online Education Courses

Dec 8, 2022

Classrooms have looked very different this year. Who agrees? Notebooks have turned into laptops, desks have turned into dining room tables, and students have kept their distance by learning and st...

These Are the Tech-Savvy Promotional Products You Are Looking For

Nov 30, 2022

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Trending Now: Sustainable Apparel Options

Nov 23, 2022

If you've spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everything ...

Case Study: Financial Industry

Nov 15, 2022

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailing to...

4 Retail Trends Coming To Business Apparel

Nov 13, 2022

It seems like every article on menswear these days includes the phrase "Canadian tuxedo" - a cheeky term for head-to-toe denim. This is just one of the trends - neckties, matching sweat suits, ...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Nov 8, 2022

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

The History of Promotional Products

Oct 31, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

7 Promotional Products for Law Firms

Oct 23, 2022

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're look...

Five Frugal Promotions for the Cost-Savvy Consumer

Oct 16, 2022

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...

4 Products to Help Save the Rainforests

Oct 9, 2022

Did you know that a new animal species is discovered in the Amazon Rainforest every two days? From pink dolphins to black caimans to jaguars and tiny frogs, the rainforest is home to some of the wo...

Red, White and New

Oct 7, 2022

Global supply chain pressure have left U.S. manufacturing struggling to keep up with demands for countless products. It's a predicament the country never wants to be in again. Now, the push for...

12 Coolest Squeeze Products to Relieve Your Stress

Oct 2, 2022

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

12 Promotional Products for Safe Travels

Sep 24, 2022

Whether you're traveling by plane or by car, it's important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel is beginning ...

Graphic Design Terms Everyone Should Know

Sep 17, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

6 Purr-fect Products for Keeping Pets Occupied at Home

Sep 10, 2022

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having...

Building Employee Engagement

Sep 6, 2022

WE LogMeIn is a software provider specializing in remote access, a service that has seen a huge surge in demand since 2020. With around 300 employees, they saw the need to maintain a healthy e...

You Can Bank on These 7 Promotional Products

Sep 2, 2022

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...

5 Promotional Products for School That Are 2 Cool 2-B 4-Got-N

Aug 26, 2022

Each school year, millions of students hit the books, shoot some hoops, and work hard to bring home that golden 4.0 GPA. Sometimes, the best way to promote your brand is by supporting the students ...

Case Study: Sign the Deal

Aug 18, 2022

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

Case Study: A Golfer Giveaway

Aug 10, 2022

Objective An event organizer wanted consistent branding for everything from their tournament save the dates to golfer giveaways. Products Custom Tri-Fold Calendar, A2 (4-1/4" x 5-1/2") Folded Pr...

An Award-winning Promotion

Aug 8, 2022

The annual Pyramid Awards sponsored by PPAI (Promotional Products Association International) recognize creative marketing efforts that deliver results. We feature these on occasion to demonstra...

Case Study: Boosting Trade Show Booth Traffic

Aug 3, 2022

The "Golden Lanyard" to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traffic to Trade ...

Case Study: "Single Use" Pens for COVID-19

Jul 27, 2022

In response to the Coronavirus outbreak, a financial institution decided to provide single-use pens in all their locations and for drive thru banking. This idea was intended to help stop the spre...

Bamboo: It's Not Just for Pandas!

Jul 19, 2022

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

How to Make Rush Orders Less Stressful

Jul 12, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...

It's Trade Show Time

Jul 10, 2022

After more than 2 years of freezes on many trade shows, exhibitors and attendees alike are fired up to mix and mingle in person again. While the year ahead may not look like the good ol' days o...

Your Product Decorating Questions Answered

Jul 5, 2022

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

6 Calming Products for Skincare Lovers

Jun 27, 2022

The hottest beauty trend of the late 2010s among millennials and Gen Zers was the dewy, bare-faced, minimal makeup look. This "Glossier girl" revolution led to a resurgence in skincare as self-care...

Case Study: The Techno Pup!

Jun 20, 2022

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

6 Rootin’ Tootin’ Country Western Products

Jun 13, 2022

Country Western isn't just a type of music genre, it's become an entire culture in the American West and around the world. Cowboy culture dates back to the 19th century when ranchers settled in New...

Inspiring Goodness

Jun 10, 2022

There's no shortage of charitable organizations around the world. In the U.S. alone, there are nearly 2 million nonprofit organizations and 501(c) (3) charities. These groups are striving to ma...

Ready for Adventure: First Aid & Emergency Kits

Jun 6, 2022

We know how important it is to stay prepared for the unexpected. Whether your car breaks down or you're caught in a storm, emergency kits are essential tools to have on hand. Keep your clients or y...

Case Study: Work it Out!

May 29, 2022

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

Take it To-Go: 8 Restaurant Takeout Essentials

May 22, 2022

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

Case Study: A New Way to Do Cross-Promotions

May 14, 2022

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case ...

Betcha Always Wondered!

May 7, 2022

When deadlines really matter, we in the promotional products business can do some remarkable things. We have supplier partners lined up to imprint and ship custom branded products for next day ...

Let's Get Physical! 9 Promo Products for Personal Trainers, Gyms, and More

May 7, 2022

Physical fitness is an integral part of leading a healthy life, but it's not always easy to accomplish on one's own! That's where personal trainers, gyms, and fitness classes come in. If you own a ...

Case Study: Save the Date, Save the Day

Apr 29, 2022

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

Case Study: Brighten Their Day

Apr 22, 2022

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

Apr 14, 2022

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Techniques To Make Your Tabletop Display Stand Out

Apr 11, 2022

Trade shows are back! Well, some of them. You may be starting with some of the smaller networking events put on by the chamber of commerce and the like. Anyone who's participated in a trade sho...

6 Benefits of Customer Loyalty Programs

Apr 7, 2022

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Win Big With These Promotional Products for Sports Lovers

Mar 30, 2022

If you're looking for some awesome gear to support your team-or for some killer merch for your team's fans-we've got you covered with these awesome promotional products for sports lovers! 1. C...

7 Brilliant Bamboo Promotional Products

Mar 23, 2022

You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibl...

Case Study: Wheelie Important Paperwork

Mar 15, 2022

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

The Fidget Phenomenon

Mar 8, 2022

You might remember the fidget spinner craze of 2017: seemingly overnight, the world became obsessed with those little plastic spinners. The spinning toys flew off the shelves across the country and...

Greener Options Are In More Demand Than Ever

Mar 6, 2022

Whether it's checks, brochures, or signs, APTCO prints a lot of products on paper. Just a few years ago, requests for recycled materials were unusual. But eco-friendly processes are quickly bec...

Tried and True: Classic Promotional Products

Feb 28, 2022

There are some things out there that are just undisputed classics - and when you think of a classic, what goes to your mind? Maybe it's a classic car like a 1950s era Cadillac, or perhaps it's a mo...

Case Study: Bake in Business

Feb 21, 2022

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: Promo'd to a Tee

Feb 14, 2022

As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual "give back" day where employee groups volunteered in their communities. The compan...

Products and Tips to Boost Your Work From Home Productivity

Feb 7, 2022

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It's important to make sure your at-home workplac...

For the Love of Promo

Feb 6, 2022

As a consumer, how often have you picked up a promotional product offered to you at an event, accepted a branded product offered from an organization you belong to or used a promotional product...

Case Study: Hay, Where'd You Get That Tote?

Jan 31, 2022

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Celebrate Graduates With These Six Promo Products

Jan 23, 2022

You've probably noticed "Congrats Grad" painted on car windows, "Class of 2020" décor in every grocery store, and plenty of graduation-themed social media posts to know that soon, many are f...

Case Study: What Does Your Phone Stand For?

Jan 16, 2022

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name ...

3 Apparel Trends for 2022

Jan 9, 2022

The lines have blurred between home and work and corporate and casual - a societal shift reflected in apparel this year, with many smaller trends consolidating under the umbrella of lifestyle-d...

6 Hot Sauces Sure to Blow Your Socks Off

Jan 8, 2022

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

Imprint Everything: A Guide to Printing Methods

Jan 1, 2022

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

Case Study: Sometimes You Just Need to Vent

Dec 24, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their b...

Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Dec 17, 2021

What's more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits... our mouths are watering just thinking about it. For all the charcu...

The Best Apps For Organization

Dec 10, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Plan a Year of Cause Marketing

Dec 4, 2021

As we approach the end of another year, it's a good time to consider marketing plans for 2022. We have some reason to hope it will be a little closer to the normal we knew before the global pan...

Case Study: A Not-So-Silly Idea

Dec 2, 2021

An insurance company signed up to be the "hydration" sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun-filled even...

Words Have Power: Why Copywriting Matters for Your Business?

Nov 25, 2021

When you hear the word "copywriting" what do you think of? For many, they think this term relates to legal jargon and intellectual property - that's not the case at all. Copywriting is different fr...

Case Study: Too Hot to Jot

Nov 18, 2021

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Tasty Products to Satisfy a Sweet Tooth

Nov 11, 2021

If you're looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rememb...

Helping The World Embrace Wellness

Nov 8, 2021

If there's one big lesson we've learned in the past year and a half, it's that wellness matters more than ever. It isn't only about washing your hands or masking up-it's about continuously and ...

5 Promotional Products that Give Back

Nov 4, 2021

Are you looking to capture people's attention? For a promotion that really packs a punch, consider choosing a product that partners your organization with a social good program. By giving back to a...

Why You Should Be Having More Fun at Work

Oct 28, 2021

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Case Study: Thank You for Spooning

Oct 20, 2021

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

Your Guide to Promo Hats

Oct 13, 2021

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

The Eco-Friendly Evolution in Marketing

Oct 11, 2021

Around the world, the ecofriendly movement is galvanizing consumers and companies to reduce, reuse and recycle. These initiatives are nothing new-Earth Day was first celebrated in 1970 and the ...

Case Study: A StuPENdous Promotion

Oct 6, 2021

Description: Dart Pen Industry: Technology What it was purchased for: A data storage company wanted an item they could put on their company store website in which branches or divisions could purc...

Know Your Shades: 4 Types of Iconic Sunglasses

Sep 29, 2021

"The future's so bright, I gotta wear shades." - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone wears them and the...

6 Products to Show Your Support for Breast Cancer Awareness

Sep 22, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Sep 15, 2021

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the "new normal" of working from home, w...

Origin of Lanyards May Surprise You

Sep 13, 2021

Simple and efficient, lanyards keep important items close throughout day-to-day activities. In the early 1500s, lanyards were invented as a way to carry weapons and keep them accessible. Lanyar...

Case Study: Keeping it All Together

Sep 8, 2021

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch Ful...

Let's Get Physical With These Activewear Promo Products

Sep 1, 2021

Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness ...

How Promo Products Can Tell Your Brand's Story

Aug 25, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

5 Easy Ways to Achieve a Positive Outlook

Aug 17, 2021

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

Case Study: A Wedded Keepsake

Aug 10, 2021

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for t...

Medical Practice Promotion a Winner

Aug 9, 2021

Medical Practice Promotion a Winner Central Family Medical wanted to accomplish two things: Simultaneously educate their community about common home ailments and how to treat them, and at the ...

Case Study: Snap a Pic!

Aug 2, 2021

Objective: A large photography studio wanted a better welcome kit for their wedding clients than just a few loose flyers. Product: Mini Horizontal Pocket Folder Personalization: The photography s...

Drive Traffic with These 6 Trade Show Ideas

Jul 26, 2021

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you're prepared with the proper supplies to ensu...

Case Study: An Icy Cool Promotion

Jul 18, 2021

Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for...

Learning Junkie Program a Big Motivator

Jul 12, 2021

Personally speaking, I love to learn. That's not to say I loved every moment of school! But I've always enjoyed learning new things, and that hasn't changed since school ended. In fact, curiosi...

What Makes Gen Z Tick?

Jul 11, 2021

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

Yes, There's a Difference: Everything You Need to Know About Pens

Jul 4, 2021

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

Top 10 Promotional Products for the Health and Wellness Industry

Jun 26, 2021

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health wellness industry has seen exponential growths over the pas...

5 Products That will Send you Over the Moon and out of This World

Jun 19, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

Why Do Pens Still Promote So Well?

Jun 14, 2021

About 50,000 to 60,000 years B.C., the stone hand axe would have been the first tool to be used by humans in attempting to scratch patterns into stone. Many such scrapers and gravers/burins hav...

School's in Session: 7 Essential Supplies for Students

Jun 12, 2021

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher's checklist. From three different types of pencils, calculators, and folders ...

Case Study: Don't Run from this Promo!

Jun 5, 2021

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships....

Case Study: Insuring Happy Employees

May 29, 2021

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...

It's Party Thyme: 7 Products for Plant Lovers

May 22, 2021

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

5 Promo Products to Make Your Office Safer for Employees

May 14, 2021

As business' doors open back up and employees step into the office, it's essential to make sure they feel safe and comfortable as the return to their desks. Whether you own a business that has 3 em...

How Many Sleeves Does Your T-shirt Have?

May 10, 2021

How Many Sleeves Does Your T-shirt Have? Miller Lite Is Selling One-Sleeved 'Vax Time Tees' to Benefit Restaurant Workers We have beer can antennas for game day, and our Dive Bar candles are ...

6 Reasons You Need a Company Store

May 7, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Apr 30, 2021

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 o...

8 Items for Restaurant Promos that Sizzle

Apr 23, 2021

Have you heard the word? Indoor dining is back, baby! For restaurants, bars, cafes, and more looking to spread the good news that they're fully operational again, promotional products are a great ...

Case Study: I've Got You Covered

Apr 16, 2021

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Two Successful Promotions

Apr 12, 2021

We often feature stories about marketing campaigns run by small neighborhood businesses-ones you've never met but that might have a lot in common with you. But this time we've found two example...

7 Camping Promotional Products for the Great Outdoors

Apr 8, 2021

Whether you're looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great outd...

Case Study: This Event Needs More Cowbell

Apr 1, 2021

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

The Best Promotional Products for Sports Fanatics

Mar 25, 2021

With March Madness about to peak, baseball beginning, and football season ahead, people are gearing up to support their favorite teams. Whether they're grilling hot dogs at a tailgate or cheering ...

Case Study: Bear With Us

Mar 18, 2021

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

6 Products to Take to Your Next Family Picnic

Mar 11, 2021

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

Celebrating 25 Years

Mar 8, 2021

As the saying goes, time flies when you're having fun. In 1996, after 19 years of working in the printing and promotions business, I decided it was time to own my own company. I remember pickin...

Case Study: Jamming Out

Mar 3, 2021

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a "passport" to take to different stores within the mall for st...

Case Study: A Race to Remember

Feb 24, 2021

Item: Sport Bottle with Metallic Ring - 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race-Race For America- supporting breast cancer resea...

Lead a Healthier Lifestyle With These 6 Promotional Products

Feb 17, 2021

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

5 Back to College Products for a Safe School Year

Feb 10, 2021

The 2020-2021 school year is almost here, which means staff is preparing for an influx of students on college campuses. Due to health concerns this year, colleges are doing everything to heighten s...

Winning Promotions

Feb 8, 2021

Every year, PPAI (Promotional Products Association International) recognizes promotional campaigns that have achieved extraordinary results with a Pyramid Award. These span a wide range of cate...

Case Study: Health & Wellness Spas

Feb 3, 2021

Products Javalina Jewel® Pen Industry Health Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourage fee...

Case Study: I Was Framed!

Jan 27, 2021

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

Case Study: A Spoon-taneous Promotion

Jan 20, 2021

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

Case Study: Lunchtime Loot

Jan 13, 2021

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company cho...

Local Promotion Brings Community Together

Jan 11, 2021

Small businesses are the lifeblood of the community. Even though APTCO is a national company, many of our clients are primarily focused on building and maintaining business in their local area....

Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Jan 6, 2021

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether be...

'Tis the Season to Bring out Our Favorite Holiday Gift Ideas!

Dec 30, 2020

It's that time again! The holidays are around the corner and you're probably thinking about everything you need to do between now and the new year. For most of us, that includes client and employee...

8 Elegant & Engravable Promotional Products

Dec 15, 2020

The promotional products industry has become so successful for one reason: people like free stuff. It's true! So, how do you know which of the millions of products you want to be associated with yo...

6 Promotional Signs to Let Customers Know You’re Open For Business

Dec 8, 2020

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

Charitable Giving Has Actually Increased During Pandemic

Dec 7, 2020

The pandemic has changed the way many people spend their money, but it hasn't made them any less generous. In the United States, 77 percent of people say they now spend less on going out to res...

Case Study: Happy to Hang Around

Dec 1, 2020

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

8 Essential Office Supplies for Remote Workers

Nov 23, 2020

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in th...

Case Study: Have a Seat

Nov 16, 2020

As the COVID-19 pandemic spread, a non-profit healthcare provider needed additional waiting room seating for their clinics and health centers across the state. As a non-profit, they needed an affor...

More Than Just Embroidery

Nov 10, 2020

No doubt you're familiar with embroidery as a popular means of decorating garments with logos, names, and messages. It's been around for a long time, and we do a lot of it at APTCO. But do you ...

5 Promotional Products for Firemen and Fire Departments

Nov 9, 2020

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that's where fund...

Case Study: A Hole in One Promotion

Nov 1, 2020

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

5 Men's Wearable Promotional Products for the Office and Beyond

Oct 25, 2020

It's fun giving out promotional products like fidget spinners and stress balls, but sometimes you need an option for the guy that likes to keep it a bit more professional. These business casual ...

6 Promotional Products That Put Safety First

Oct 18, 2020

Whether it's on a construction site, warehouse, or a laboratory, it's always important to help your workers stay safe. Encourage your employees to make safe choices all year long with these safety-...

Who Couldn’t Use a Little Motivation About Now?

Oct 13, 2020

With so much of the world working remotely these days, businesses and organizations know that keeping employees motivated is essential to their success. Yes, some are struggling to survive whil...

How to Put Together an Onboarding Kit

Oct 3, 2020

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Case Study: It’s a Date!

Sep 26, 2020

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

Lanyards: Everything You Need to Know

Sep 19, 2020

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

How Promo Products Can Make a Lasting Impression

Sep 11, 2020

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

Trade Shows—Will They Be Back?

Sep 8, 2020

The pandemic has slammed the brakes on one industry that touches so many others, and that is the trade show industry. Whether manufacturing, technology, education, professional services, health...

Case Study: It's Raining Cats and Dogs

Aug 28, 2020

Item: Puppies Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide p...

Case Study: Success on Campus

Aug 20, 2020

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

5 Invaluable Marketing Books to Help Grow Your Brand

Aug 13, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Comfort Apparel is Here to Stay

Aug 11, 2020

Before the coronavirus, casual apparel had become more and more the norm in the business world. Of course, the nebulous standard of "business casual" kept things from getting too sloppy, but a ...

Case Study: Improve Sales and Traffic

Aug 6, 2020

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

Case Study: Go Green or Go Home

Jul 30, 2020

Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company's service ar...

6 Products to Include in Every Holiday Gift Basket

Jul 22, 2020

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

10 Promotional Products for Healthy Living

Jul 15, 2020

We all strive to be our best selves, but sometimes it's easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down that ...

6 Most Unique PPE Products

Jul 14, 2020

The world of Covid-19 has brought a wealth of new products to the attention of marketers. It began with traditional Personal Protective Equipment, which was in short supply for medical workers....

6 Helpful Tips to Address Unhappy Customers

Jul 8, 2020

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

Case Study: Bringing Back the Fanny Pack

Jul 1, 2020

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Corporate Social Responsibility and the Beauty of Giving Back

Jun 23, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

5 Awesome Recreational Wearables

Jun 16, 2020

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

O Canada! 6 Promotional Products Made in Canada

Jun 9, 2020

From sea to sea, Canada is a large and beautiful country that produces a wide range of products. There are so many Canadian-made products to choose from, but we worked hard to narrow it down to a s...

Eco Apparel Trends in 2020

Jun 9, 2020

Every January, Promotional Products Association International (PPAI) draws thousands of attendees to EXPO, where new products of every description make their debut. Apparel is one of the larges...

Your Guide to Drinkware

Jun 2, 2020

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

30 Quotes That Will Motivate You to Succeed

May 26, 2020

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

6 Purr-fect Promo Products for Cat Lovers

May 19, 2020

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Do’s and Don’ts of Surface Disinfecting

May 12, 2020

We never thought this would be a topic for a printing and promotions company, but here we are, in a very different world than just a couple of months ago. We've helped our clients to obtain mas...

10 Tweetable Quotes for Motivation

May 11, 2020

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

Case Study: Life of the Mardi

May 4, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wan...

Case Study: Pull Up a Chair and Stay Awhile

Apr 27, 2020

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

6 Snap-Worthy Products for Every Photographer

Apr 20, 2020

Do you know what bokeh means? Aperture? That's ok if you don't, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of their lunc...

Flexibility Check

Apr 14, 2020

If you're still getting business email in the midst of the COVID-19 crisis, then things are still moving along, albeit at a much slower pace. I hope that you are taking care as we are all s...

Case Study: Keep it Cooler

Apr 13, 2020

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their ...

A Guide to Face Masks: Types, Materials and Best Practices

Apr 8, 2020

A Guide to Face Masks: Types, Materials and Best Practices You've probably seen the phrase "universal masking" online or in the news by now. Go...

Case Study: Zip It Up

Apr 6, 2020

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major universi...

6 Things You're Missing Out On by Not Using Promotional Products

Mar 29, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Get Ready for Game Day! 5 Promotional Products for Sports Teams

Mar 22, 2020

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off...

Case Study: Employee Appreciation Gift

Mar 15, 2020

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender....

Top of the Pyramid

Mar 10, 2020

Promotional Products are everywhere. Businesses of every size and non-profits of every stripe have them. Problem is, most of them just chose something to "get their name out there." We've been ...

Give Your School Clubs a Boost With These Promotional Products

Mar 8, 2020

School clubs are an essential part of student life, and we've got the essential pieces you need to make the clubs a big success. These are promotional products that you can use for both to help ide...

Case Study: Wave Hello to Promotions

Feb 29, 2020

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recip...

6 Morning Routine Products That Will Wake Anyone Up

Feb 22, 2020

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have...

8 Promo Products That Will Kick Start Your Goals

Feb 15, 2020

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

Still More Award-winning Promotions

Feb 11, 2020

Every year, Promotional Products Association International recognizes the most creative promotional marketing campaigns with Pyramid Awards. It's always fun to look at some examples to see the ...

8 Graphic Design Mistakes to Avoid

Feb 7, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Here Are Our Votes For The Best Political Promotional Product Staples

Jan 31, 2020

Whether you are right or left, red or blue, or somewhere in the middle, if you're in need of political promotional product staples, we've got some great candidates for you! Yard Signs ...

5 Simple Tips to Organize and Run Effective Meetings

Jan 24, 2020

If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....

Perk up Your Promotions With These 6 Coffee Products

Jan 17, 2020

Coffee enthusiasts will love these promotional products that look like they're straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which mean...

Elevate Your Marketing

Jan 14, 2020

It's mind-boggling how many companies, big and small, throw money away by purchasing and giving away promotional products. Now mind you, if you come to us and want to buy 5,000 cheap pens and g...

Your Guide to Promotional Shirts

Jan 10, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

5 Promo Products for People Who Love to Plan

Jan 2, 2020

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday es...

Get in Gear With These Automotive Promo Products

Dec 26, 2019

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 ...

Case Study: Safety First

Dec 19, 2019

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: Fun in the Sun

Dec 12, 2019

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

How to Tie Social Media to Promo

Dec 10, 2019

These days, any company looking to gain attention through marketing is bound to include social media in its plans. The smart ones don't stop there. They make sure to combine different channels....

8 Promotional Products to Win Game Day

Dec 4, 2019

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these ...

Case Study: Raise Your Glass!

Nov 27, 2019

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

Case Study: Do a Double Take

Nov 20, 2019

Objective A general contracting company was looking for a fun way to provide "before and after" photos to their clients after a remodeling project was complete. Product Double-Sided P...

5 Festive Promotional Products for Holiday Parties

Nov 13, 2019

The holidays can get pretty hectic, so it's always nice to receive some wise advice to help you through the celebrations. Our first piece of advice is to use mistletoe strategically. Your partner's...

Trending Tech Products

Nov 12, 2019

No idea is original, or so they say. And with that expression in mind, tech products are invented, then reinvented or re-made to fit today's market. That's what we discovered for 2019. Yes, the...

Case Study: A Prom Ticket Keepsake

Nov 6, 2019

A Prom Ticket Keepsake Organization High School Product Featured Neoprene Bracelet Goal of Promotion Issuing prom tickets ...

6 USA-Made Products Especially for Kids

Oct 30, 2019

Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact - children love giveaways. Get your brand, school, or organization in front of both chi...

3 Simple Ways to Boost Your Mood Right Now

Oct 22, 2019

Do you ever get a case of the Mondays...on a Thursday? We all get down sometimes, but that doesn't mean we need to stay there. Whether someone said something that upset you, you're stressing about ...

Case Study: Beach Balls? Bingo!

Oct 15, 2019

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program i...

Almost Everyone Wants Promotional Products

Oct 8, 2019

We've known it for a long time. Promotional products work. But we want to know why. Promotional Products Association International (PPAI) has done several studies over the years. The most recen...

5 Promo Products That Are Bright, Light, and Ready to Excite

Oct 8, 2019

Looking for some promotional products to outshine the competition? Need some LED magic to illuminate your brand? We've got you covered with this selection of super fun promotional products that ...

What Millennials Want (And How to Work With Them)

Sep 30, 2019

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Ain't Nobody Got Time for That: 5 Tips for Working Efficiently

Sep 23, 2019

No one ever got anywhere by doing the bare minimum. Your growth depends on you getting as much done in as little time as possible. The five tips below will help you accomplish as much as possible e...

10 Promo Products for Auto-Lovers

Sep 16, 2019

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It's time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear worthy...

Still Effective After All These Years

Sep 10, 2019

In the world of advertising, effectiveness has to be one of the most important metrics. You can talk about exposure all day long, but if the receiver of the advertising doesn't take some kind o...

Case Study: A New Twist on Coupons

Sep 9, 2019

Organization Tanning Salon Product Featured Polyester Lanyard Goal of Promotion To create new clients for salon Description of Case History A tanning salon wanted a creative way to give ou...

7 Promotional Products Perfect for Weddings

Sep 2, 2019

Adding names, monograms, or wedding dates to wedding favors is a great way to increase the wow-factor of any event. After everyone leaves the reception, these personalized gifts are there to help t...

5 Promotional Products That Will Have Your Clients Dreaming

Aug 25, 2019

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there's an entire industry that spends every waking hour thinking of ways to help you ge...

6 Promotional Products for Music Lovers

Aug 18, 2019

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-...

We’re Not Just Playing Around

Aug 13, 2019

With today's hectic pace and the increasing amount of stress we shoulder, it's no wonder that people are looking for more ways to play. Many of them turn to toys and games that teach, entertain...

8 Paw-some Promotional Products for Dogs and Dog Lovers

Aug 11, 2019

Whether you work with animals or want to show that your business is pet-friendly, there are plenty of products that will win over every dog breed! Here are 8 of our favorite pet products. Colla...

6 Retro Products That Are a Blast From the Past

Aug 4, 2019

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

Case Study: A Gift to Build a Dream On

Jul 28, 2019

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

10 Luxurious Products for Your VIP Customers

Jul 21, 2019

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don't, just haven't gotten a chance to experience it for free. So, what bett...

7 Promotional Products For Those On the Go

Jul 14, 2019

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo ...

Beyond the Basic Cotton T-shirt

Jul 9, 2019

Summer means T-shirt season is here. 100% cotton has been the traditional go-to fabric for festivals, walks, and company events of all types. But that is changing. Specialty fabrics and decorat...

Case Study: Stick to the Schedule

Jul 6, 2019

Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distri...

5 Unique Rainy-Day Promotional Products to Keep You Covered!

Jun 29, 2019

Unpredictable weather is a shared experience in life. No matter your age, geographical location, job, or personality, it will always rain. These unique and functional promotional products are sure ...

Case Study: Raise Your Glass

Jun 22, 2019

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter's accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jeter'...

Graphic Design Terms Everyone Should Know

Jun 15, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

Safety First

Jun 11, 2019

Structured Programs Help Meet Safety Goals Every responsible company understands that workplace safety should be a top priority. However, sometimes ensuring the health and well-being of employ...

Case Study: Pillow Box

Jun 8, 2019

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

6 Promotional Products to Fit Your Budget

Jun 1, 2019

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

8 Dental Products That Will Make You Smile

May 24, 2019

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

Soak Up The Sun With These 7 Summer Promo Products

May 17, 2019

With an array of outdoor events like concerts, company picnics, and festivals on deck this summer, immerse your brand in nights that last forever and days we will be dreaming about long after the s...

Craftily Concealed Construction

May 14, 2019

We learn a lot each year studying the results of printing and marketing awards, such as the PEAK awards presented by the PSDA (Print Services Distribution Association). The image above has qu...

5 Out of the Box Promotional Products We Love…and You Will Too!

May 10, 2019

We've all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here's a little extra cup ...

7 Ways to Instantly Make Your Website More User-Friendly

May 3, 2019

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

Case Study: Resort Incentive Yields Oceans of Opportunity

Apr 26, 2019

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

Case Study: Guess the Flavor Lip Balm

Apr 19, 2019

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

Case Study: Let the Games Begin!

Apr 11, 2019

Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. ...

Promotional Products Through the Centuries

Apr 9, 2019

We've written here before that one of the earliest uses of promotional products was campaign buttons for George Washington. Of course, they've been a staple of political campaigns ever since. T...

Top 8 Promotional Products for Real Estate Professionals

Apr 4, 2019

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that ...

How to Work Smarter, Not Harder

Mar 28, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Case Study: Jot It Down

Mar 21, 2019

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

A Lunch That Packs a Punch

Mar 14, 2019

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the...

Reverse Logos? Selfies Reign

Mar 12, 2019

A trend started to emerge recently. Some pretty big corporate giants-like Hugo Boss-started noticing that its young consumers were choosing their branded apparel based on how the logo and desig...

6 Promo Products for the Great Outdoors

Mar 6, 2019

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a ...

Case Study: This Promotional Product is in the Bag

Feb 27, 2019

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a design, "L...

Branding 101: What Makes a Brand Powerful

Feb 20, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Case Study: Attract New Customers

Feb 13, 2019

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

2019 Apparel Trends - part 2

Feb 12, 2019

Last month we reviewed some of the expected trends in corporate apparel. But we couldn't cover if all. The largest trade show in the promotional products business just concluded, with booth aft...

Case Study: Recycle, Reuse, Read a Book!

Feb 6, 2019

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

Case Study: It's in the Bag

Jan 29, 2019

Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students w...

Case Study: Look, Ma, No Hands!

Jan 22, 2019

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

Your Customers Won't Want to Remove These Promotional Products From Their Desks

Jan 15, 2019

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

4 Ways to Improve Communication

Jan 8, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

Apparel Trends and Looks for 2019

Jan 8, 2019

With 2018 wrapped up and a new year here, we start taking stock of what's in store for 2019. In the decorated apparel world, there's a trend of new styles emerging as well as classic looks resu...

11 Promo Products for an Active Lifestyle

Jan 1, 2019

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

7 Promo Products That Will Get the Party Started

Dec 25, 2018

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party...

Case Study: The Big Picture

Dec 18, 2018

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

Ways to Cultivate Customer Excitement

Dec 11, 2018

Making Loyalty Programs Work For You Here's the good news...Loyalty programs are big business getters. But they can be even bigger when you use really cool promotional products that are trendy...

Make Your 2019 Your Most Productive Year Yet!

Dec 11, 2018

Here you have it - a new year, a new, better you. Right? While we have faith that you'll see your lofty ambitions and admirable goals through to 2019, statistics say a mere 8 percent of people are ...

16 Ways Color Affects Your Branding and Marketing

Dec 4, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

5 Outside-the-Box Ideas for Your Next School Promotion

Nov 26, 2018

School promotions aren't just a thing for schools. It's very common and quite effective for businesses to support local schools and colleges with co-branded promotions. If you've ever been involved...

Drink It In: 6 Drinkware Products to Quench Your Thirst

Nov 19, 2018

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers...

Measure Success

Nov 13, 2018

The most successful promotions have these features: Harmonized appearance of marketing materials. Focus on brand recognition and increasing brand loyality. An end goal, one that is achieva...

Case Study: College Fair Booth Gift

Nov 12, 2018

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a gift to have at their booth for the upcoming college fairs ...

5 Ways to Be Healthier in 2 Minutes or Less

Nov 5, 2018

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...

5 Fail-Proof Ideas for Your Business Instagram

Oct 29, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Relax and Unwind With These 10 Promo Products

Oct 22, 2018

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

5 Military Themed Promotional Products

Oct 15, 2018

We've got camouflage. We've got utility. We've got plenty of "olive drab" to go around. If you are looking for products that appeal to military personnel and their families, you might consider thes...

Community Service Promo Programs Score Bigger

Oct 9, 2018

People are inundated with hundreds of marketing messages every day. An old marketing adage says it takes someone at least seven times to hear or see your message before they begin to remember...

25 Surprising Facts About Promotional Products

Oct 8, 2018

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

6 Ways to Get More Done Every Day

Oct 1, 2018

From the moment you get to work in the morning, you're probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We're all lo...

Advice for Getting the Most Out of a Business Trip

Sep 23, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

6 Things You Need on Your Desk

Sep 16, 2018

Most of us spend as much time at our desks as we do in our homes. If that's the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possible. T...

Top Ten Promotional Categories

Sep 11, 2018

We could have checked the statistics on our 850,000 item database, but instead, we conducted an informal survey asking consumers to name their favorite promotional products. We think that...

7 Promotional Products for When You’re Feeling Lucky

Sep 9, 2018

Whether you're a casino looking for new ways to entice players to visit or you're putting together a casino themed event, there are plenty of promotional products for you! Add your logo and message...

4 Steps to #Winning Social Media

Sep 2, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

How to Gain Inspiration in 5 Minutes

Aug 26, 2018

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging a...

Our Top 10 Favorite Eco-Friendly Products

Aug 19, 2018

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

6 Do’s and Don’ts of Promotional Product Marketing

Aug 14, 2018

The Do's 1. Do: Always Focus on Your Target Audience. Get to know who your current customers are, and then you can really target them and new customers. It's imperative to know your target au...

7 Sources to Boost Your Creativity

Aug 12, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

3 Things Every Busy Professional Needs

Aug 5, 2018

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

9 Useful Apps for Sales & Marketing Professionals

Jul 29, 2018

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

6 Budget-Friendly Products to Drive High-End Sales

Jul 22, 2018

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don't have to break the bank to find promotional products that get the job done and leave la...

Fundraising the Bar

Jul 10, 2018

You know those car wash fundraiser events school children hold to raise money for a trip or cause? The effort is admirable, but the quality of the wash is questionable, the time it takes is ext...

How Wellness Programs Make Businesses Healthier

Jun 8, 2018

The infographic says it all. Wellness programs work, by improving employee engagement, morale, and of course, health. When properly executed, the company benefits with increased productivity an...

Direct Mail Marketing That Gets Attention

Jun 1, 2018

Collin Street Bakery, a highly respected Texas-based bakery, had an image problem. It sold fruitcake in a world that makes fun of fruitcakes. "Collin Street Bakery has been shipping to 200 countri...

Promotional Products Work (23 fun facts)

May 22, 2018

23 fun facts about effective advertising Last week, Promotional Products Association International (PPAI) held a national awareness campaign called Promotional Products Work Week. Activities and...

Making the Most of Your T-shirt Advertising

May 1, 2018

T-shirt season is here. Festivals, races, walks, tournaments, competitions, you name it. Organizations of all types are ordering T-shirts to advertise an event or commemorate an occasion. Too m...

Five Ideas For Spring Promotions

Apr 1, 2018

With spring in the air and the winter blues almost a cold memory, it's time to start thinking about and implementing spring promotion ideas for your business. Many businesses depend on the year-end...

9 Unexpected Apparel Trends of 2018

Mar 1, 2018

Branded apparel means more than just slapping your logo on a T-shirt. Companies can burnish their image by staying on top of the latest fashion trends. And let's face it, some of them are a bit wei...

More Winning Promotions

Feb 1, 2018

The Expo hosted every year by Promotional Products Association International is a trade show covering a million square feet of exhibit space. I saw it up front and personal last month, and have a b...

Turning the Tables on Trade Shows

Jan 1, 2018

For the past 22 years, APTCO has helped companies large and small to prepare to exhibit at trade shows. Most of our business activity is focused on that. Next week, I'll be attending one of the big...

Plan for Next Year

Dec 26, 2017

How in the world did we get here? December got here faster than ever, and is flying by. If you're anything like me, you haven't even had time to evaluate the success of all your promotional cam...

Trade Shows — What Could Possibly Go Wrong

Nov 1, 2017

Exhibiting at a trade show can be an effective way to gain new business, while connecting with current clients. But in many cases they represent a sizable investment, so it takes detailed atten...

Keys To a Successful Golf Tournament

Sep 17, 2017

For decades, golf has been known as America's favorite pastime; where men, and now many women, go for friendly competition, cold beverages and good old-fashioned fun. According to the Natio...

Insurance Costs Are Out of Control

Aug 12, 2017

Last month we wrote about how promotions can actually reduce insurance costs. We learned about the five ways promotional products can help to drive such programs - promoting, maintaining intere...

How Promotion Can Reduce Your Insurance Costs

Jul 10, 2017

Houston, we have a problem. Well, it's not just Houston. Companies everywhere are concerned about rising insurance costs. The annual price tag on occupational injuries is $250 billion, accordin...

What’s New in T-shirts

Jun 10, 2017

These walking billboards are everywhere. And they have been for a long time, about 80 years. That is, the promotional variety. Plain T-shirts are older than that, starting as underwear around 1...

Really Now, Why Does This Work So Well?

May 10, 2017

Advertising comes in many forms - radio, television, newspapers, magazines, brochures, and increasingly, online tools such as websites, blogs, and emails. But study after study shows that one o...

Built for Life — Advertising That Lives On

Apr 1, 2017

Consumers like promotional products. Consumers keep promotional products. Consumers have spoken and they praise promotional products as the leading advertising vehicle for brands. Those are som...

Employee Engagement: Is There a Problem Here?

Mar 1, 2017

According to the Gallup Organization, 70% of employees just aren't that into their jobs. Hello? If that isn't a wake up call, somebody is really sleeping soundly. Disengaged employees aren't ju...

We Love Color

Feb 1, 2017

Oh, come on! With our monthly newsletter coming out on Valentines Day, you knew we had to make a reference to love, right? We love the printing and promotions business, and we love our customer...

Testing Lab Trade Show Promo Is a Hit

Jan 7, 2017

Medallion Labs planned to set meetings with qualified prospects during a trade show. Previous shows had been lackluster; no more than 10 prospects had signed up in the previous year. New strateg...

Making Trade Shows Work

Jan 1, 2017

Happy new year, everyone. Looking out over a changing business climate, as more and more sales and marketing move to the online world, it's easy to overlook the traditional channels. But across...

17 Apparel Trends for ’17

Dec 10, 2016

Everything Old Is New Again. More than a song title, it's an apt description of the fashion cycle we're about to see in the coming year, according to a recent feature in Advantages magazine. Re...

What? Trees can do THAT? Much more than paper.

Dec 7, 2016

The much-maligned tree has been subject to a lot of abuse in recent years. All those email footnotes that plead to you to not print the email, the cry of "save a tree!" Meanwhile, the endless floo...

Isn’t It Time For You To Get in Touch?

Nov 10, 2016

We're entering the gifting season. Business gifts serve multiple purposes. Of course they are one way to say "thank you" to customers and clients. But they are also a useful branding tool. In t...

What Made-in-America Really Means

Oct 12, 2016

We hear a lot about "Made in America" these days. Election season has done nothing to slow down the interest in the subject, but honestly, it's a topic that never goes away. According to one su...

Go Paperless, Save Trees — NOT SO FAST

Sep 15, 2016

We've been hearing about a paperless world for a couple of decades now. Actually, the first predictions for a paperless office were made in 1975. When the personal computer was invented in the ...

Great Tool for Awareness Campaigns

Sep 7, 2016

Breast cancer awareness gets a lot of attention. And rightfully so. There are a lot of people working very hard to ensure that Breast Cancer is a "Top Of Mind" issue. However, there are a ton of ot...

A Safety Program Primer

Aug 9, 2016

How much do injuries or illness cost your company? It's a question worth asking. According to the Occupational Safety Health Administration's estimate, employers collectively pay almost $1 bil...

A Wellness Program Primer

Jul 12, 2016

Sleeping is all in a days' work at Aetna. The U.S. health insurance giant recently announced it would pay employees to get at least seven hours of sleep each night. Workers use their own device...

7 Steps to a Promotional Plan

Jun 12, 2016

Successful promotion campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, ...

Brain Games — How to Spice Up Promotions

May 12, 2016

It's called gamification - turning a business objective into a game. Supposing you have a goal of getting employees more deeply engaged in creative processes that result in product improvements...

More Award-Winning Promotions

Apr 10, 2016

Last month we featured some creative marketing campaigns that received awards from Promotional Products Association International - PPAI. We continue in this issue with some more promotions tha...

Award-Winning Promotions

Mar 12, 2016

Promotional Products Association International - PPAI - recently awarded the most effective promotional campaigns of the past year. Note: not the coolest products, but the promotions that deliv...

New Year, New Promotional Products

Feb 15, 2016

There's always something new, isn't there? So much that it takes two floors of the Las Vegas convention center where the Expo is put on every January by PPAI - Promotional Products Association ...

Water, Water, Everywhere

Jan 10, 2016

No, we're not talking about the water falling from the sky, or even the water overflowing from the rivers. We've heard enough about that lately from national news outlets. This is about the wat...

The T-shirt As Billboard

Dec 15, 2015

Marketing through promotional products may date back to campaign buttons for George Washington over 200 years ago, but the branded T-shirt has a shorter history. The T-shirt itself (in its plai...

The Importance of Color in Branding

Nov 10, 2015

Here at APTCO we spend a lot of time working with logos for businesses and organizations of all types. Some logos are known worldwide while others are just recognized locally. Regardless of whe...

Business Improvement Through Incentive Programs

Oct 10, 2015

What does a business do when they want to reduce accidents in the workplace? Or when they want to reduce health insurance costs? They create an incentive program. Of course, incentive programs ...

10 Steps To Design An Effective Incentive Program

Oct 10, 2015

Establish Objectives: Identify three to five goals or objectives that are a) measurable, b) attainable and c) simple to understand and communicate. Analyze the Audience: The entire workforc...

Who Wants To Be A Minion-aire?

Sep 12, 2015

>Universal Pictures dug deep to promote this past summer's animated Minions movie. The marketing leading up to, and during the release of Minions was an absolute blitz. The creatures were every...

On With the Show - Targeted Tactics

Aug 12, 2015

Targeted tactics for trade show marketing set the stage for long-term success. Many exhibitors fail to think of retention and reuse when selecting products for trade show marketing. Do you han...

Summer Means Baseball Which Means Bobbleheads

Jul 13, 2015

Garden gnomes, soap dispensers, fedoras and replica championship rings are just a few of the new promotional items MLB teams will give away at ballparks this season. Still, the promo product th...

Do You Really Hate Advertising?

Jun 10, 2015

A lot of people say they do. When professions are ranked by public perception of honesty and ethics, the bottom positions are held by stockbrokers and members of Congress, but right next to tha...

Superhero wins the battle

May 19, 2015

It's true - promotional products get results. Maybe you have a problem that needs a knockout punch.

Promotional Products Work

May 18, 2015

This is the week of a nationwide campaign reminding advertisers that promotional products are one of the most effective channels of advertising. What are you waiting for? Make someone's day!

Let's Go To the Movies

May 14, 2015

Everything from plastic fangs promoting the latest vampire flick to whoopee cushions decorated with the title of an upcoming slapstick comedy has been used in product advertising for motion pic...

Reducing Insurance Costs Through Promotions

Apr 10, 2015

The annual price tag on occupational injuries and illnesses is a staggering $250 billion, according to a study by the University of California Davis. The National Safety Council states that the...

Professional Sports Loves Promotional Products

Mar 10, 2015

The NBA and NHL seasons are into their second acts, spring training is already here for major league baseball (even if Spring isn't). Professional sports takes marketing seriously. Those seats ...

Screen Printing - Not Just For T-shirts

Feb 21, 2015

Whether in an industrial art class in high school or when ordering custom t-shirts, screen printing is often a person's first contact with printing other than desktop computer printing. So s...

Lessons from Product Placement

Feb 10, 2015

Anybody watch the Super Bowl commercials? Anyone NOT watch them? Some were pretty entertaining, others were duds, and at least one backfired. Meanwhile, there was a football game in between all...

Dimensional Mailing Gets Big Results

Jan 10, 2015

With the proliferation of email for marketing (yes, including this very newsletter), old fashioned physical mail can have a bigger impact than ever. That is, if it gets attention. Here's an exa...

Fashion Forecast - Apparel Trends for 2015

Dec 15, 2014

Branded apparel remains one of the most effective and popular categories in the promotional products world. Far from the days when it was limited to the simple imprinted T-shirt, today's offeri...

Creative Thinking 101

Nov 12, 2014

This month we bring you a guest column from our friend Michael Crooks. APTCO's approach to promotional marketing has been influenced by Michael's brand of thinking. Forget about the "outside of...

Oh No! Not Another Top 10 list!

Oct 10, 2014

It's that time of year. Once the 4th quarter hits, businesses start thinking about all they have to get done before the year ends. There are client gifts, employee gifts and awards, a couple mo...

Is it a Pen or a Promotion

Sep 10, 2014

Pens are one of the most popular promotional items. Imprinting them with a company name, logo, contact information and marketing message is just the first step. That's not a promotion, it's jus...

How and Why Do You Use Promotional Products?

Aug 10, 2014

Promotional products are everywhere. From screen printed T-shirts to pens to mugs to key tags, company logos are viewed thousands of times per day. But so what? Branded promotional items are a ...

Motley Zoo - Rock Stars of Animal Rescue

Jul 10, 2014

Nonprofit organizations face many challenges. Their marketing budgets are generally much smaller than those of major corporations. They have to depend on donations rather than sales to generate...

How To Make Your Trade Show Investment Pay Off

Jun 12, 2014

We work with a lot of companies as they prepare to exhibit at a trade show. In addition to the long-time clients that we know well, there are lots of requests that come because Google led someo...

Print Provides Results! ... (interesting statistics)

May 16, 2014

Trade association Printing Industries of the Carolinas (PICA) compiled statistics from numerous sources showing how print marketing combines with other methods such as online, to ...

American-made Promotional Products Make Sense

May 14, 2014

For most of the past decade, the majority of the most popular promotional products have been coming from China. When you are looking at the big categories, including writing instruments, drinkware,...

What's the Best Fabric For Your Shirt

May 10, 2014

Apparel is available these days in the widest range of choices ever. So the right one for your needs may be wildly different from someone else's. Before we even get into the style and color are...

Incentive Program Helps Customers and Employees

Apr 10, 2014

It's probably a surprise to nobody that surveys rating satisfaction with customer service usually have cable TV providers near the bottom of the list. "Waiting for the cable guy" is a phrase so...

Busting some myths about paper

Apr 2, 2014

We hear a lot about the wastefulness of print. Everything seems to be moving to electronic media. But how much of what we hear is true? The facts indicate that paper is taking a bad rap.

How the Selfie Turned a T-shirt Into a Campaign

Mar 12, 2014

With virtually every cell phone, whether smartphone or simple flip phone, having a camera, the "selfie" has become a cultural phenomenon. People are not just taking photos of themselves in inte...

Let the Music Play

Feb 10, 2014

The recording industry has undergone tremendous changes over the past few years. Gone are the days when artists depended on signing with a major label, who would then handle all the promotion. ...

The Truth About Promotional Products

Jan 10, 2014

Let's face it - we're in a new world of marketing. The traditional channels of the Mad Men era have been supplemented by multiple new digital channels. We're bombarded with marketing messages e...

Is Everybody Happy?

Dec 10, 2013

Motivation Done Right and Wrong 'Tis the season to be jolly, but for some, it can be difficult when there are so many things to get done in such a short time. Our schedules get packed with all...

Literacy Program Builds a Brand

Nov 12, 2013

KPMG, an audit, tax and advisory services firm, recently developed a brand-boosting marketing campaign. They developed a tagline - "The Right Team" - and recognized that it was a natural segue ...

A Brief History of the Polo Shirt

Oct 10, 2013

1896 The "original polo shirt" wasn't actually a polo at all. Rather, it was a white button-down shirt, created by John E. Brooks of Brooks Brothers. Taking in a polo match in England, Brooks...

Bobblehead Day backfires on Yankees

Sep 26, 2013

Earlier this month we were talking about what a powerful promotion a bobblehead day could be for major league baseball teams. They've been proven to drive sales in a big way. The NY Yankees pla...

It's All About the Results

Sep 13, 2013

Regular readers of this newsletter know how we feel about the word giveaway. We believe in promotions but hate giveaways. Though a large portion of our business is in providing branded promotio...

Viral Marketing Done Right

Aug 12, 2013

Viral marketing is the practice of building a campaign intended to be spread from one message recipient to another. Long before the days of social media, promotional products were one of the fi...

The T-shirt Turns 100

Jul 27, 2013

by Larry Triplett In 1913, the T-shirt as we now know it made its appearance as standard-issue gear for the US Navy. Lightweight and cool, they were easy to care for and popular with sailors. It d...

Hail to the Payroll Goddess

Jul 10, 2013

Payroll managers can be the Rodney Dangerfields of a business. No respect. When everyone's check is perfect, who bothers to thank them? But they're surely going to hear about it when there's an...

The Latest Apparel Decoration Techniques

Jun 10, 2013

Back in the day, if you wanted corporate branding on shirts, jackets, or caps, you had two choices - screen printing or embroidery. In 2013, the landscape is a lot broader. These standby techni...

California fails to pass single-use bag ban

Jun 7, 2013

California could be considered the epicenter of the fight to ban single-use bags from grocery stores and other retailers. More than 75 cities and counties in California, including Malibu, Sa...

5 Ways To Promote Fitness

May 27, 2013

by Larry Triplett Did you know that May was Fitness Month? Human Resource Directors probably do. A healthy staff is an important objective for any company. It reduces absenteeism and keeps...

All About Reusable Tote Bags

May 12, 2013

Year after year, tote bags are in the top 10 list of promotional product categories. There are many reasons. Disposable shopping bags, whether paper or plastic, do not always end up being recyc...

How to Choose the Right Mug

Apr 10, 2013

It used to be that when you thought of mugs, you meant ceramic coffee mugs. Nowadays, there are many other materials use for mugs. Each serves a particular purpose. As always, we recommend that...

PPAI celebrates Promotional Products Work! Week

Mar 10, 2013

The week just completed - Feb. 25 - Mar 1, 2013, marks the first observance of Promotional Products Work! Week. The global awareness event, sponsored by Promotional Products Association Interna...

How Are You Going To Print That

Mar 7, 2013

What are we talking about? There are many different ways to print promotional products. The size, shape, and type of product, as well as the number of colors in the imprint, will suggest the bes...

APTCO introduces the Video Brochure

Feb 24, 2013

Print meets video in this remarkable new technology. Full motion video and stereo sound in a brochure. The future is here now.

APTCO introduces Stoppi - the cable tamer

Feb 11, 2013

With more and more devices becoming portable, the desktop needs a way to keep them at the ready. Stoppi is the answer, and your brand will be there every day.

Hundreds of Promotional Ideas Debut

Feb 10, 2013

Here we are just one month into a new year, and already two major promotional product shows have been held. While new products are introduced constantly throughout the year, January always brin...

APTCO introduces Twisti - the cord solution

Feb 8, 2013

Designed for the skinniest of cords - earbud cords - the Twisti makes them neat and compact. Use this handy device to carry your branding where it will see daily use.

APTCO Introduces Snappi - the cable detangler

Feb 7, 2013

Eliminate the web of cables tangled in the average computer bag. Snappi solves the problem in a most stylish fashion, and makes a great branding vehicle along the way.

APTCO introduces Clippi - desktop cable organizer

Feb 6, 2013

Always having USB cables slip off the desk after you unplug your mobile device? Clippi comes to the rescue, and delivers your brand along the way.

APTCO introduces Dolli - the universal cell phone holder

Feb 5, 2013

Hold your cell phone anywhere, in any position. This will be a very popular product, one that can proudly carry your brand.

APTCO introduces Styli – the stylus truly designed for a touchscreen

Feb 4, 2013

by Larry Triplett Who was it that thought a stylus should feel like a pen? The Styli delivers the experience you always wanted with the iPad and other tablets. Make it your promotional tool.

What Are Your Plans for 2013?

Jan 8, 2013

A new year, a new start. What would your business like to accomplish in 2013? Maybe you have a detailed marketing plan, or perhaps just the broad strokes of goals. That's fine, because all mark...

Coke Knows Branded Products Work

Dec 10, 2012

As reported in the NY Times, Coca Cola has expanded their use of branded products. Last week saw the launch of a big new campaign. December has always been a big time for Coke advertising, ever...

How Green Is The Internet?

Nov 10, 2012

In the twenty-first century we've seen immense diversification of marketing channels. While direct mail and many other traditional channels continue (see part one of this series), we see more a...

How Green Is Your Marketing?

Oct 10, 2012

The twenty-first century has brought increased awareness across all marketing channels of the importance of environmentally responsible practices. In a two-part series, we'll take a look at are...

How to Work With Awareness Campaigns

Sep 11, 2012

Even in a challenging economy, Americans are a generous lot. People organize and rally to help a neighbor, the school systems, or anything needing assistance. Charitable organizations throughou...

The True Function of Promotional Products

Aug 14, 2012

As part of a well-planned marketing campaign, nothing can be as effective as the right promotional product, with the right message, distributed in the right manner to the right audience. They h...

HR Managers Use Promotional Products For Results

Jul 10, 2012

How do human resource professionals motivate employees, boost productivity, and improve customer service? These were some of the questions asked by Promotional Products Association Internationa...

Viral marketing wasn't invented by social media

Jun 22, 2012

A lot of people want you to think so, but viral marketing actually has a much longer history, going way back before web 2.0. Before web 1.0, once know simply as "the internet". Let's start with ...

Don’t Mess With Bigfoot

Jun 12, 2012

When it came time to unveil a new promotion, Jack Link's Beef Jerky turned to Sasquatch. The big furry guy is the brand's icon. The brand recently unveiled new television commercials, refreshin...

How to boost participation in your wellness program

May 29, 2012

Smart businesses are introducing wellness programs for their employees. The benefits go both directions! Healthier employees result in reduced health insurance premiums, due to fewer clai...

Look Who's Using Direct Mail

May 8, 2012

The US Postal Service has had to endure hearing the term "snail mail" for over a decade. As internet usage has become mainstream, mail volume has seriously declined to the point that some have ...

2-minute Video Shows How We Think About Promotions

Apr 10, 2012

Promotional products are extremely popular, and there are good reasons. But many users don't seem to be aware of those reasons. All too often, we get requests for an item "just to keep our name...

It Pays To Promote Safety In The Workplace

Mar 13, 2012

If you have any employees, even just one, then chances are, you have to carry Worker's Compensation insurance. If you carry Worker's Comp., you have to pay insurance premiums. The amount you ha...

Survey Says Everyone Steals Pens

Mar 5, 2012

Well, everyone who works in an office, that is. Paper Mate® (who has quite an interest in pens) commissioned a survey of 1000 people from around the US who are full time office workers. Scott Crist...

Wellness Programs That Really Work

Feb 14, 2012

Rising health-care costs have made wellness programs a good deal for companies that invest in them, and now Uncle Sam has stepped in to make it easier to create and fund them. The new Health Ca...

When Is It Good To Disconnect From The World

Jan 10, 2012

As we're all in the process of rebooting from a busy holiday season, surely we can appreciate this story. Last Thanksgiving, besides enjoying a big turkey, about 11,000 people took a pledge to ...

Hot Competition Features Branded Cups for Charity

Dec 13, 2011

Sports fans will do anything for their teams, right? Marketers tested this theory during last college basketball season by pitting three Raleigh-Durham, North Carolina, area colleges against e...

Survey Proves Effectiveness of Promotional Products

Nov 15, 2011

How do recipients feel about receiving a promotional product? What purpose do they think the item serves? What actions do they take? These are crucial questions every advertiser should know and...

Mentorship Program a Promotional Success

Nov 8, 2011

The State Bar of South Dakota had a problem. The supply of lawyers in rural areas of the state had been dwindling over a period of several years. Law school graduates were more attracted to joi...

Unique T-Shirts Promote Movie

Oct 18, 2011

Producers of The Mechanic, an action thriller starring Jason Statham as a hit man, needed a unique promo to stand out amid the din of movie madness bombarding the media and consumers today. The...

Corporate Wellness Incentives Reduce Costs

Oct 11, 2011

Corporate wellness programs that offer employees rewards can help significantly reduce the cost of health care, according to a new report released a few weeks ago. Data shows that wellness ince...

The Biggest Cause Marketing Month

Sep 20, 2011

Is there a marketing manager anywhere who hasn't heard that October is Breast Cancer Awareness Month? There are countless charitable causes that claim a month, a week or a day to try to capture...

10 Ways to Boost Booth Traffic

Sep 13, 2011

1. Get your own prospects If you want lots of qualified attendees, it's essential to create your own audience. You can do this by utilizing house files, prospect lists, direct mail and electr...

Seven Ways To Keep Calendar Promotions From Being Boring

Aug 16, 2011

Low tech. Old hat. You've heard it all. With smart phones expected to reach 50% market penetration this year, surely the paper calendar is a dying breed. Not really. Even if appointment reminder...

Avoid Random Acts of Marketing

Aug 9, 2011

Avoiding Random Acts of Marketing is a key recommendation of the latest "State of Marketing" report from the Chief Marketing Officer Council, a 6,000 member global association. CMO's participat...

Consumers Want Their Calendars The Traditional Way: In Print

Jul 19, 2011

Promotional Products Association International (PPAI; ppai.org) the not-for-profit association for more than 8,000 members of the $16 billion promotional products industry, has published studie...

Do You Treat Direct Mail This Way?

Jul 12, 2011

Let's face it. In this age of internet marketing, postal mail suffers from the Rodney Dangerfield complex - it just can't get any respect. When you bring in the daily mail, if you're like most ...

Don't Spoil Your Promotional Success

Jun 21, 2011

Back in May, we teased you with a story about a promotion that combined a unique promotional product with a clever viral marketing technique to achieve a huge increase in trade show booth traff...

New Sunscreen Regulations Capture Marketers Attention

Jun 17, 2011

Custom labeled sunscreen products have long been popular in marketing and promotion. As summer finally becomes official, we find more and more companies including sunscreen in their summe...

Benefits and Pitfalls of Custom Flash Drives

Jun 14, 2011

USB Flash Drives are continuing to grow as a popular medium that is, in many cases, actually replacing print. Many a conference handout has moved from paper booklets to CD's and now, to thumb d...

Promotional Products Still Leading Other Media

May 17, 2011

As the economy slowly continues its recovery, marketers are making careful decisions about the best use of marketing budgets. A recent study from the Advertising Specialty Institute compared th...

The Royal Wedding - A Promo Product Bonanza

May 10, 2011

The wedding of England's Prince William and Catherine Middleton, which practically the whole world knows took place on April 29, has been almost impossible to miss in London for the past few mo...

10 Marketing Clichés We Don't Need To Hear Again

Apr 19, 2011

You have to wonder sometimes about what advertisers were thinking! We've compiled a list of some of the most overused and empty phrases from the world of advertising. The way some of these word...

How To Turn A Booth Into A Viral Marketing Machine

Apr 12, 2011

Virus. What a word! Loaded. It used to pertain strictly to disease - the human kind. Then we began to think of our computers as living. So we ascribed all sorts of human characteristics to them...

Top 5 Tag Lines of All Time

Apr 1, 2011

A good tag line adds focus and purpose to a brand. It should be short enough to be easy to remember and repeat. It should avoid industry-specific jargon so it's easily understood by everyone. It...

Marketers Optimism Highest in Two Years

Mar 15, 2011

The results of the February 2011 CMO Survey are in and the news is unequivocally positive. Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own compan...

5 Guidelines to Effective Trade Show Promotions

Mar 8, 2011

The latest high-tech gadget is likely to be given away by a number of exhibitors at the typical trade show. This year, the iPad is it. Later in the year or next year, it will be something else....

The Changing Face of Asian Imports

Feb 15, 2011

The promotional products used in our marketing programs are overwhelmingly imprinted in the USA, but most are manufactured in China and surrounding companies in the far east. This is also true ...

18 Creative Ways to Recognize Employees

Feb 8, 2011

According to a Maritz Research study, employees who participate in creative recognition programs at work are five times more likely to feel valued, 11 times more likely to feel committed and se...

Five Secrets of Direct Marketing Nobody Tells You

Jan 11, 2011

1. Data is king The quality of your list will directly correlate to the results of your campaign. First, it is important to make sure the data is "clean", ensuring that your pieces are able ...

Flash Drives Growing As Marketing Medium

Jan 11, 2011

Challenging times can lead to innovation. The economic slowdown of the past two years has led many companies to hold back on major print marketing. Large catalogs have been replaced by files dist...

Strange Love Makes for a Hit Promotion

Dec 21, 2010

An unusual product requires an unusual promotion. Culturelle, a company that makes dietary supplements that aid in digestive health and immune-system functioning, was looking to promote its bra...

Procrastinating Businesses Find a Way

Dec 14, 2010

Face it, a turn of the calendar page (as if all the Black Friday hubbub wasn't enough) tells us that time is getting short for holiday gifts. We've been busy helping a variety of businesses to ...

No Need To Panic Over Lead In Grocery Bags

Nov 26, 2010

Recently, several grocery store chains, including Publix, Sweetbay, Winn-Dixie, Walmart and Target, reported the existence of varying levels of lead in some reusable grocery bags. A fires...

“Green Queen” Builds a Personal Brand

Nov 16, 2010

Real Estate sales is all about personal branding. This is not to say that a corporate brand isn't important; it can certainly add some credibility. But it's really about the agent. Susan Singer, ...

Politics and Business Mix with a Bobblehead Twist

Nov 9, 2010

Though politics is on everyone's mind these days, most people try to avoid discussing it in a business situation. And though businesses may be making contributions to campaigns, you won't gener...

It's Hand Sanitizer Season, but did you know…?

Nov 9, 2010

Hand sanitizers have been an effective and popular promotional product for a few years. Our customers have used them to put their names in front of their customers in all kinds of different sit...

Magazine Publishing Enjoys Increase

Oct 19, 2010

Magazines, like newspapers, have faced a challenging market the past few years. Many have been forced to close as both subscriptions and advertising revenue have declined, while printing costs ha...

Human Rights Watch Unlocks Prisons With Pens

Oct 12, 2010

Let's be honest, pens are one of the most over-used promotional products. Who doesn't have a drawer full of neglected pens with somebody's name or logo on them, set aside because they were cheap,...

FTC To Regulate Greenwashing

Sep 21, 2010

We're glad to hear this news. As "green" has evolved to mean so much more than a color, a majority of consumers and businesses have taken an interest in environmental responsibility. Everywhere...

Direct Mail Rebounds

Sep 14, 2010

Direct mail has been the mainstay marketing solution for many businesses for decades, but it has faced more than its share of challenges in the past few years. The expanding use of online marke...

Publisher's Pre-release Promotion Boosts Orders

Aug 17, 2010

Publishers have a tough task trying to get attention for new novels in a crowded and competitive field. Booksellers have so many options to choose from, that even works from well-known authors ...

7 Answers To Get You Started On Direct Mail

Aug 15, 2010

Q: How do you get a mail list? A: List brokers are generally considered the most effective sources for vetted mail lists. "Vetted" is a key operative word. There are lots of garbage lists ou...

Five Steps to Success with Cause Marketing

Aug 10, 2010

Cause Marketing is becoming increasingly popular as a means for businesses to build a positive reputation while helping out a worthwhile charity. If a company's products and market align well w...

Ferns tell the story for local bank

Jul 20, 2010

Select small businesses in Manhattan and Brooklyn recently received an unexpected gift - a live fern. The fern served as an introduction to The Park Avenue Bank, a local New York City bank that...

Three Ways to Improve Your Recognition Program

Jul 13, 2010

If you're evaluating your company's recognition program, the first place to start is by thinking about the goals of the program. It needs to be closely aligned with the company's overall goals....

Now That's A Clever Product Tie-In

Jul 12, 2010

What's the best promotional product to drive home the theme of a marketing campaign or event? It's a never-ending question. The marketing idea is always more important than the product, but when th...

Did McDonald's Go Too Far With the Recall?

Jun 21, 2010

Companies who use promotional products as part of their marketing campaigns took notice a couple of weeks ago when 12 million Shrek-branded drinking glasses were recalled by McDonald's. The paint...

Cancer Campaign Lifts Spirits

Jun 15, 2010

After extensive discussions, the planners decided on the theme, "Love Versus Cancer," and launched an accompanying Web site (www.loveversuscancer.org) at the beginning of February. The site inv...

What's In A Name

Jun 8, 2010

Do you ever wonder where company names come from? Sometimes multi-million dollar consulting contracts are involved, but sometimes it's just a whim! Regardless, they can have a major impact on p...

What's up with cotton?

Jun 6, 2010

Two things are up with cotton - sales and prices! Organic cotton emerged as a leader within the cotton segment when a green image is important. Sales of organic cotton increased 35% last year, in k...

Go Green

May 31, 2010

With 70 percent of the Earth covered in water, it's a wonder we don't say "go blue." But "go green" is how the environmental movement was branded. So take a cue from earth lovers and tie ...

Six Steps to Developing a Promotional Plan

May 29, 2010

Successful promotional campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of ...

PlumChoice Paints the Town Purple

May 18, 2010

When you're one of many technical support services looking to stand out at industry events, it helps to be colorful. PlumChoice has recognized this simple fact and chosen to firmly embrace its ...

LiveWell Colorado Campaign Keeps Colorado Fit

May 11, 2010

Colorado residents rank as the nation's leanest, and they're not resting on their laurels. "The fact that nearly 19% of adults in our state are obese is cause for concern," says Maren Stewart, ...

Kids Get Schooled About Community College

Apr 20, 2010

There can be a certain stigma attached to attending a community college. That's why Onondaga Community College (OCC) decided not only to revamp the image of its educational institution, but als...

Adina for Life Campaign Uses Proven Branding Methods

Apr 13, 2010

There's no replacement for real-world experience. 10 years ago, startup beverage brand SoBe made the right marketing choices, and the result was the acquisition by PepsiCo for about $370 millio...

ADVERTISING - Why is it?

Mar 16, 2010

A man wakes up after sleeping under an ADVERTISED blanket, on an ADVERTISED mattress, and pulls off ADVERTISED pajamas, bathes in an ADVERTISED shower, shaves with an ADVERTISED razor, ...

Street Marketing Takes Off

Mar 9, 2010

If you were visiting Chicago last summer and you thought you saw a giant owl, you weren't hallucinating. You likely saw Ollie, the TripAdvisor mascot. The owl and a TripAdvisor street team targ...

The Three Stages of Trade Show Marketing

Feb 9, 2010

Trade show season has begun again, so many of our clients are looking at their calendars and making plans for an effective approach to this most important component of their annual marketing. T...

Jones-ing for Promotional Products

Jan 12, 2010

This summer, Jones Soda proudly proclaimed that it was "the official soda of the road trip." To prove it, the premium soda brand teamed with Griffin Technology to reward people for sharing thei...

The Aftermath of Black Friday

Dec 8, 2009

Did you survive Black Friday? I did. But then, I'm a guy, so it wasn't that difficult. In fact, I'm a lucky guy because my wife is averse to holiday crowds. She's also allergic to mornings, so ...

$440 Million in Wasted Printing

Nov 17, 2009

A study by Lexmark and O'Keeffe Company says that of the nearly $1.3 billion the federal government spends on printing every year, almost one-third--$440 million--is waste. The "2009 Governmen...

Green Printing Options Grow Even In A Recession

Oct 20, 2009

A recent survey in Print Solutions magazine and Appleton Papers shows surprising growth in eco-friendly printing over the past year. Among the unexpected materials used is chipboard to make pre...

Seven Best Practices of Recognition Programs

Oct 13, 2009

Developing a comprehensive recognition program is an in-depth process that can have a direct positive effect on employee satisfaction, customer satisfaction, and company profitability. Far from...

Concert Venue Grabs Media Attention

Sep 15, 2009

The Cynthia Woods Mitchell Pavilion needed to increase event media coverage and ticket sales. Traditional print and radio advertising had proven to be very expensive in past seasons. They knew ...

Mott’s Gets Its Pink On

Sep 8, 2009

With Breast Cancer Awareness month coming up soon, Mott's got a head start this summer with a well-thought-out campaign to raise awareness. They chose a theme to prove they are "Pink to the Cor...

Dairy Queen Plays it Sweet with Bloggers

Aug 18, 2009

International Dairy Queen may be onto something. The fast food chain, which specializes in frozen treats, recently used a promotional product to "bribe" bloggers to write about its new Sweet De...

How to Have a Show Stopper at Your Next Trade Show

Aug 11, 2009

Anybody can give away pens, key chains, and T-shirts at a trade show. But it's how you use these products to interact - and even play - with show attendees that makes them linger in your booth ...

Integrated Chipware Visitors See the Future

Jul 21, 2009

High-tech company Integrated Chipware was looking forward to a trade show to introduce their new icWORKSHOP product. The target audience consisted of programmers and engineers. Since this was i...

Oh, No! Don't Say Giveaway!

Jul 14, 2009

We get lots of phone calls from companies looking for products to give to customers, prospects, or even employees in an effort to market themselves. Many of them already have an idea what they ...

Reduced Advertising During Recession Negatively Impacts Consumer Perception

Jun 16, 2009

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority ...

Ten Things You May Not Know About Gift Cards

Jun 9, 2009

When is the last time someone gave you a paper gift certificate? Probably a very long time ago! There are lots of good reasons for this. Gift cards are increasing in popularity because they hav...

Video Game Kicks It Into Gear

May 19, 2009

Earlier this year, select reporters, bloggers and key "influencers" received a mysterious box in the mail. In it was a single metal cog engraved with a series of letters and numerals as well as...

The Opportunities a Recession Brings

May 12, 2009

It seems like common sense, if you advertise when everyone else stops marketing... Your message is more likely to be noticed due to fewer ads in the market Your business is more likely to b...

The Best Advertising Slogans of All Time

Apr 21, 2009

People take their favorite ads seriously! From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com...

Lessons From A Cherry

Apr 14, 2009

Guest Article by Jim Blasingame ©2009 Small Business Network, Inc. It's difficult to imagine a more succulent image than a bowl of cherries. Indeed, if you had to choose one flavor that ...

Marketing Budgets Challenged

Mar 17, 2009

A recent survey by the Association of National Advertisers verifies that the recession is having an effect on advertising decisions across a range of industries. When compared to a similar surv...

100 Uses for a Coffee Mug

Mar 10, 2009

Last month we invited our readers to contribute to a list of creative uses for a simple coffee mug. We had quite a list already, but some of the submissions were surprising. We thought the firs...

When is a coffee mug not a coffee mug

Feb 17, 2009

Search for "mug" on our web site, and you'll find over 12,000 different items. Can you say overwhelming? Of course, you can narrow that down in many ways by adding keywords to the search, but t...

What are advertisers thinking?

Feb 10, 2009

Really, don't you wonder sometimes? We've just experienced the biggest (or at least most expensive) advertising blitz of the year - the Super Bowl. Brand awareness is the main objective of most...

Non-profit surpasses goals with incentive program

Jan 20, 2009

As we've discussed, a good program begins with setting a clear objective. The non-profit organization Meeting Professionals International knew they wanted to increase their membership. They set...

How To Make a Great Year!

Jan 13, 2009

The news is in. No, I'm not referring to the dismal economic news that has everyone holding their breath to find out the next steps to be taken by a governmental rescue plan. I mean the news ab...

Office Items Get the Job Done for Staffing Service

Dec 16, 2008

On-the-job training is an essential part of business, but what about on-the-job marketing? It works for creative-staffing firm The Boss Group. The company makes sure to provide the talent it pl...

New survey rates advertising effectiveness

Dec 9, 2008

Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed this month in a groundbreaking new study that advertising spe...

Cause Breathes Fire into Dragon Boat Festival

Nov 18, 2008

Dragon boat racing originated as an ancient Chinese ritual intended to win the good graces of river dragons. Today, it's a widely growing sport, reminiscent of crew - and at least one group of ...

Dippin' Dots Sweepstakes Uses Movie Tie-in

Nov 11, 2008

For the up-and-coming frozen treats company Dippin' Dots, its movie tie-in with New Line Cinema's Journey to the Center of the Earth was a big deal. To get the most out of its first-ever movie ...

7-Eleven Rocks Out with Branded Guitar Picks

Oct 21, 2008

Convenience store chain 7-Eleven was looking to get consumers to "walk this way" right into its stores with its May Guitar Hero: Aerosmith promotion. To promote the debut of its Full Throttle F...

Save A Squirrel Campaign Grabs Attention

Oct 14, 2008

Monroe Shocks and Struts has a message for all of the animal lovers of the world: "Replacing worn ride control components could improve vehicle steering, stopping and stability - and just might...

Sales Trainer has Calculated Plan for Success

Sep 16, 2008

How does a wildly successful sales consultant and author of a New York Times bestseller (The Ultimate Sales Machine) promote himself to his top prospects? With promotional products, of course. ...

A Loyalty Program That Works

Sep 9, 2008

It is frightening when cracks suddenly appear in the cement in and around your home. The first thought is "Uh-oh, this is going to cost me a small fortune to fix." There's not a whole lot to fe...

Unexpected Product Works for Fitness Center

Aug 19, 2008

When marketing a fitness center, the first promo items that come to mind are probably exercise-related: sports bottles, gym bags, bottled water, etc. But June Hines, of June Hines Pilates, figu...

Kids Eat up Movie Premiums Along with Meals

Aug 12, 2008

How does a smaller restaurant chain compete locally with the huge international franchises? One way is to take an established idea - kids' premiums - and give it a local twist. That's what Bemb...

Eco Campaign is Natural Choice for Environmental Law Firm

Jul 8, 2008

Porter Wright Morris Arthur LLP's practice in environmental law goes back to "the dawning of the Age of Aquarius" (the late 1960s, that is). After decades of serving client needs that have evo...

Humane Society is Barking up Right Tree

Jun 10, 2008

Upfront gifts from non-profits to prospective donors are nothing new, but they're usually low-cost items like address labels, greeting cards and notepads. Not so with a recent mailing from the ...

A Paul Bunyan-esque Promo

May 20, 2008

No, they weren't cooking up brontosaurus burgers at Chicago's John Hancock Center on March 7. Rather, it was a giant bratwurst. Johnsonville Sausages set up a 30-foot grill, above which a 250-p...

Spending On Nontraditional Advertising Jumps

May 13, 2008

A study released in April 2008 by research firm PQ Media, titled Alternative Media Forecast: 2008-2012, reports that marketing spending on online, digital and other forms of out-of-the-box adve...

Thinking Green Is Here To Stay

Apr 15, 2008

The U.S. Organic Industry continues to expand, reaching $17.8 billion in consumer sales in 2006 - an increase of 21.8% over 2005. Industry experts expect that once the tally is complete, 2007's...

Digital Incentives Help Non-Profits

Apr 8, 2008

With so many important issues to address and so much need in the world, non-profit organizations are faced with a daunting proposition: How do they generate public awareness for their cause; an...

Colorado Rockies Target Season Tickets

Mar 18, 2008

Season tickets carry no small price tag, so the Colorado Rockies Baseball Club wanted to do something special to show appreciation to these valued fans. Season ticket holders received a complet...

Pigs On The Wing

Mar 11, 2008

You know the cliché "yeah, the day pigs fly." You've probably even used it yourself at one point or another. Well, Capital One is taking the term literally. In November, Capital One, th...

Fun campaign attracts college students

Feb 19, 2008

Cotton Inc. exists to promote the cotton industry, through technical services, information, and market trend analysis. It sought to create awareness and increase the use of cotton fabric produc...

Safety Campaign Reduces Accidents

Feb 12, 2008

At Massey Energy's 15 different coal mining sites, safety is a moment-by-moment concern. A recent campaign had the objectives of increasing awareness of safety habits in the workplace, improvin...

T.LINK dog draws them in!

Jan 15, 2008

TeleVox Software sought to generate interest in a product for orthodontists during the introduction of a national tradeshow and drive attendees to the tradeshow booth. Software products have a ...

Low Cost Sweepstakes Yields Huge Returns

Jan 8, 2008

Borax is an old brand, 115 years old, to be exact. Like many veteran brands, its consumer base tends to be, well, a bit older. To draw in a younger generation of women who were unfamiliar with ...

Online Training Site Achieves 47% Response rate

Dec 18, 2007

NewsU is a nonprofit entity that provides online training for journalists and journalism students. It sought to create awareness of News University and extend the reach of the organization. Th...

AMBER Alerts promote sign-ups

Dec 11, 2007

The first three hours after an abduction are the most critical in recovery efforts. This statistic was the driving force behind the creation of the AMBER alerts program, an early response syste...

Financial Institutions Seek Younger Clients

Nov 20, 2007

Whether it is a bank, a credit union, an investment firm, or a credit card company, financial institutions have one major thing in common: they all want to tap into the middle school, high scho...

Nike Incentive Program Boosts Attendance

Nov 20, 2007

Nike employs factory workers around the world. Without enough workers on the line, production must shut down, which can cost the company tens of thousands of dollars per occurrence. Every manuf...

Promotion Raises Awareness of Second-hand Smoke

Nov 13, 2007

The Arizona Department of Health Services wanted to generate community awareness of the risks of second-hand smoke, particularly as it affects children. The campaign, first introduced with TV ...

Poker-Themed Promo Puts Politician in the Chips

Oct 9, 2007

"Family values" is one of the most common phrases you'll hear in the typical politician's repertoire. The last thing a candidate or elected official wants is to be associated with any sort of v...

Dairy outreach program is udder success

Sep 18, 2007

When you have a mascot as memorable as Queenie the Cow, you want to milk her for all she's worth. Penn Maid Dairy in Philadelphia does that by taking its message to local schools. Queenie and o...

Six Steps To Develop a Promotional Plan

Sep 11, 2007

Successful promotional campaigns don't happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course...

Clothing Company Wrists It All for Earth's Climate

Aug 21, 2007

Canadian clothing company Roots wouldn't live up to it's name if it wasn't committed to Earth's wellbeing. "Dating back to the inception of Roots, the company has always been active in various ...

Free Music Downloads Fuel Domino's Promo

Aug 14, 2007

Philly Cheese Steak Pizza versus Brooklyn Style Pizza: Which one's the better pie, and why? That's the buzz behind Domino's latest national product promotion, which brought the two regionally ...

Organic Tee is Natural Fit for Eco-friendly Hotel

Jul 17, 2007

The ancient Greek goddess Gaia is a personification of the earth, and Napa Valley's Gaia Hotel and Spa is named after her for a good reason. Billed as "the first fully environmentally sustainab...

Get Healthy for Summer” Motivates Retail Chain

Jul 10, 2007

Summer is here. Marketers who incorporate a summer theme into their programs started long ago to develop their programs. Abbott Laboratories was about to unveil a new "Get Healthy for Summer" m...

The Most Annoying Buzzwords

Jun 19, 2007

We're halfway through 2007, but we haven't made much progress following the recommendations of the Creative Group. At the end of 2006 they polled 250 marketing and advertising executives to cre...

Speaking of Buzz, Campaign of Few Words Generates Big Buzz

Jun 12, 2007

Can two words sum up what a hospital and its staff are all about? Sure, when they're backed up by a huge marketing program like the Hello Life campaign launched by Brookwood Medical Center in B...

AMC butters up sports fans with popcorn offer

May 15, 2007

In an age where an abundance of home entertainment turns many people into couch potatoes, movie theaters are eager to reach out to those willing to leave the house for entertainment. Figuring t...

Are ALL employers out of touch?

May 8, 2007

We hope not! But you have to wonder, after reading a recent study. People are all different, being motivated by different things. Some enjoy non-monetary incentives, such as award merchandise, ...

National Nurses Week is May 6-12

Apr 17, 2007

A Profession and a Passion Often described as an art and a science, nursing is a profession that embraces dedicated people with varied interests, strengths and passions because of the many opp...

Think Different - not just for Apple!

Apr 10, 2007

Promoting a line of pre-cast concrete school buildings may seem like a non-glamorous task, but that only made this lively, creative campaign that much more of a surprise and a success. Fibrebo...

National Doctors’ Day is March 30

Mar 20, 2007

National Doctors' Day is always March 30. In 2007, it is on Friday. The first Doctors' Day observance was March 30, 1933, in Winder, Ga. The idea came from Eudora Brown Almond, wife of Dr. Cha ...

Calendars in the Age of Blackberrys

Mar 13, 2007

In these times when so many people rely on PDA's, Blackberrys, and even cell phones to keep track of appointments, you'd think printed calendars would be disappearing. But that's kind of like t...

Go Green

Feb 20, 2007

With 70 percent of the Earth covered in water, it's a wonder we don't say "go blue." But "go green" is how the environmental movement was branded. So take a cue from earth lovers and tie in to th...

8 Tips for More Successful Trade Shows

Feb 13, 2007

Walk around any trade show and you will be able to collect a bag full of trade show promotional items all designed to promote business. Everyone enjoys receiving a gift. Gift giving creates a f...

Stress Reliever Makes A Large Impression

Jan 16, 2007

Loctite Sumo Glue is a new, heavy-duty, universal glue with a name that emphasizes its bonding strength. Realizing the the sumo wrestler image is a powerful one, maker Hekel Consumer Adhesives ...

New Study Shows Role of Promo Products

Jan 9, 2007

A new study, just released by the Promotional Products Association International (PPAI), empirically proves that promotional products are an effective ad medium and key to integrated marketing ...

Budgeting Tips For A Tradeshow

Dec 19, 2006

On average, tradeshows account for 5% to 20% of an annual marketing budget. To help you get a clear picture of where your marketing dollars are going so you can make wise spending decisions, he...

Hand Sanitizer Use Exploding

Dec 12, 2006

As the winter cold and flu season arrives, more and more businesses are including antibacterial hand sanitizers in their promotional programs. It makes good sense. Sales of these products in th...

Standing Out During the Holidays Pays Off

Nov 21, 2006

The Jack O'Lanterns are gone and the smell of turkey and freshly baked apple pie will be here in a couple of days. Brightly wrapped gifts under a tree sparkling with twinkling lights and tinsel...

Bank Makes Play For Football Fans

Nov 14, 2006

Bank of America is one of the world's largest financial institutions. When they do a promotion, they do it big-time. For example, for the home opener for the Carolina Panthers NFL season this y...

Clean Air Advocates Raise Awareness

Oct 17, 2006

The St. Louis Regional Clean Air Partnership was formed in 1995 to raise awareness of air-quality issues and to encourage people in the area to help reduce air pollution. Each summer - typicall...

Guerilla Marketing Promotes Free ATM’s

Oct 10, 2006

The signs were everywhere: billboards, newspapers, even posters on the subway. To promote its new "no ATM fees at any bank anywhere" policy, TD Banknorth kicked off a multi-tiered campaign. The...

The Six Rules of Corporate Gift Giving

Sep 19, 2006

Knowing a person's dietary restrictions can make all the difference between an appreciated food gift and one that goes to waste. Andrea Nirenberg, president of The Nierenberg Group, a communica...

Promotional Products Help Recovery

Sep 12, 2006

On the weekend of last summer's Formula I U.S. Grand Prix in Indianapolis, tire supplier Michelin North America found that their tires were dangerously incompatible with the newly resurfaced tr...

Framing manufacturer nails down launch

Aug 8, 2006

For the launch of its UltraSteel construction framing product, manufacturer Clark Western was preparing for an industry trade show and wanted something more attention-grabbing than literature t...

A Starbucks “Gotcha!”

Jul 18, 2006

When Seattle-based Starbucks Coffee wanted to increase awareness of the Starbucks Holiday Red Cup, it took its campaign to the streets. "We designed replicas of the vente coffee cups," says Drew ...

We Are la Familia

Jul 11, 2006

A hugely successful campaign done for an auto insurance company was targeted at the Hispanic population in Southern California. Guerilla marketing techniques were used in a three-month marketin...

Live the Life Campaign a Winner for Virginia Beach

Jun 20, 2006

In the two years since its launch, Virginia Beach's Live the Life campaign has won 67 national marketing and travel-and-tourism awards. And there are other numbers indicating how effective it is...

Curious George Promos Squash the Sniffles

Jun 13, 2006

When The Quigley Corporation - the makers of Cold-Eeze products like KidzEeze sore throat pops and bubble gum - wanted to target the parents of young children for a recent marketing effort, it ...

Traffic-builder Springs to Action for Spa Dealer

May 16, 2006

Hot-tub dealer Paradise Spas was looking for a way to build traffic for their booth at an upcoming home show. They wanted to use an affordable gift, but had several stipulations for it: Ideally...

Drugstore Revives Slumping Photo Sales in a Flash

May 9, 2006

The decline in film use and increasing popularity of online digital photo-processing meant plummeting sales for the photo department of Walgreens. The large drugstore chain needed a way to draw...

Promotional Products Show Big Growth

Apr 18, 2006

April 10, 2006 - Trevose, PA - The Advertising Specialty Institute® (ASI) released results of its annual promotional products industry sales analysis, indicating revenues jumped 5.1 percent fro...

Museum Gets Huge Membership Boost!

Apr 11, 2006

The Cleveland Museum of natural history is a world-class destination for visitors and researchers. For nearly a century it has served as an outstanding resource for public education and environ...

Top U.S. Cities Play the Branding Game

Mar 21, 2006

No matter what business you're in, it's a good idea to think about branding. Whether you operate a medical practice, a construction company, or a food distributor, you should be thinking about ...

Scratch-off promotion pays off BIG!

Mar 14, 2006

With so many important issues to address and so much need in the world, non-profit organizations are faced with a daunting proposition: How do they generate public awareness for their cause; an...

Casual Dress Forever? Not so fast…

Feb 21, 2006

The dot.com era brought with it a lot of change, including over-priced stocks, get-rich-quick schemes and the end of the corporate tie culture. Remember those first images out of Silicon Valley...

Church Lures Attendees With Promo Products

Feb 14, 2006

Life Pointe Christian Church, in Charlotte, NC, was nearing completion of its new church and needed to make its presence known because this wasn't just a new building, it was the opening of a n...

Little-Known Facts about Promotional Products

Jan 17, 2006

71% of business travelers interviewed at a major airport reported they received a promotional product in the last 12 months. 33.7% had the item on their person. 76.1% recalled the advertise...

7½ Bits of Wisdom for Your Practice of Leadership

Jan 10, 2006

To start off the new year, we depart from our usual format of promotional marketing success stories to bring you a guest column on leadership by Tom Stevens. 7½ Bits of Wisdom for Your ...

Tattoos Build Awareness

Dec 20, 2005

What do the phrases "Run Your Own Race" and "Don't Cry Til' You Get to the Car" have in common? They're both albums by Mulberry Lane, a Nebraska-born pop group made up of four sisters. But unle...

Capture Your Audience with Pre-show Promotions

Dec 13, 2005

Trade show season is right around the corner. We help lots of companies to prepare for exhibiting at trade shows. With ever-increasing travel costs, people don't attend on a whim. Today's trade...

Scaring Up DVD Sales With A BBQ Promo

Nov 15, 2005

Every week dozens of movie titles are released for the home-viewing market on DVD. So, a non-blockbuster new release has to get creative in its marketing efforts to stand out from the crowd. W...

NBA Dress Code Update is NOT an Isolated Decision